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Are your landing pages doing your ads justice?

Key Elements of a Successful Landing Page

September 6, 2018Jonathan Finegold

Having a strong landing page can make the difference between a 2% conversion rate and an 8% conversion rate. It can make the difference between a lack of results and sustained lead generation. Don’t believe me? You can generate business without them, but you’ll get more with them. What makes a good landing page? What…

Conversion tracking cover photo.

Are You Tracking the Return on Your Marketing?

February 4, 2016Jonathan FinegoldAdWords, digital analytics

Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.

Be Bold: SEO & Multichannel Marketing in 2016

January 28, 2016Jonathan Finegoldmultichannel marketing

Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.

An office manager speaking to a patient.

Not Listening in On Patient Calls is Synonymous with Losing Money

August 5, 2015Jonathan FinegoldTips and Tricks

You’d be surprised by some of the mistakes office managers and other staff members can make when speaking to prospective patients over the phone. We’ve even had cases where the office manager sends the patient directly to a competitor! By listening in on phone calls to your practice you can catch these mistakes and fix them, making sure you don’t lose money for the same reason again.

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Does Your Site Reflect the Quality of Your Services?

July 31, 2015Jonathan Finegold1 comment

Your website serves a first impression, and if it’s not to the same standard as your products or services you may be sending prospective customers the wrong idea about your business. Having a high-quality website is paramount for communicating to customers what they can expect from doing business with you.

Segmenting your data separates the relevant data from the noise.

Using Segmentation to Improve Your Analytics Reports

April 9, 2015Jonathan Finegold1 commentdigital analytics, SEO

Google Analytics is an indispensable, and free, tool to keep tabs on your digital marketing performance. Even on default settings, Analytics is extremely powerful. But, if you aren’t using data segments then you aren’t getting the most out of it. Read our blog and learn all about data segments and why you should use them.

SEO is changing, here are 5 terms you should know to keep up.

Five SEO Terms You Need to Know for 2015

February 19, 2015Jonathan Finegold2 commentsSEO, web design

Search engine optimization (SEO) is more than just dropping content and cleaning up backlinks. Today, we share with you five SEO terms you should know to take your internet presence to the next level and to maximize the return on your investment into your digital marketing strategy. Let us know what you think: give our consultants a call or leave a comment!

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Now Media Group
Phone: (858) 333-8950
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