Turning Interest Into Appointments
In the competitive dental industry, an effective marketing strategy is crucial for attracting new patients and growing your dental practice. With so many options for dental marketing available today, it can be overwhelming trying to determine which strategies and tactics will provide the best return on investment. Whether you run a general dentistry practice or specialize in a specific field like orthodontics or pediatric dentistry, dental marketing will help you connect with more potential patients in your local community.
Do you need to shake up your strategy and achieve real results? Contact Now Media Group, a full-service digital marketing company, today to schedule a free strategy call!
Digital Marketing Strategies for Dentists
Focus on Your Website
Your dental website is often the first impression potential new patients will have of your practice. That’s why having an informative, user-friendly website optimized for conversions is essential.
We’ll focus on the following elements to ensure your website is perfect:
- Visually Appealing, Mobile-Friendly Design: Your dental website should be easy to navigate and pleasing to the eye, with a responsive design that automatically adapts for mobile visitors.
- Compelling Content: Educate visitors about your services, dental health topics, and your approach to dentistry. This builds trust and positions your practice as an authority.
- Strong Calls-To-Action: Use buttons, signup forms, and other CTAs to motivate visitors to take the next steps like requesting appointments online.
- SEO Strategies: Use search engine optimization best practices so your website appears higher in the search engine rankings for relevant local searches.
Use Paid Search Ads
Paid search ads on Google and other search engines allow you to appear prominently in search results for targeted dental-related keywords. While organic SEO efforts can take a few months to garner traction, paid search ads can yield instant results. We can track which keywords drive the most clicks and conversions to optimize your ad spending. Geo-targeting your ads to only appear for searches within your local area can also improve results.
Promote Your Practice on Social Media
Social platforms like Facebook, Instagram, and YouTube provide additional opportunities to connect with potential patients. Share educational content, behind-the-scenes practice photos and videos, patient testimonials, and promotions. Paid social ads can further extend your reach to localized target audiences.
Send Email Newsletters
Collect patient email addresses and send regular email newsletters with dental health tips, practice news, special offers, and more. This helps stay top of mind and nurtures ongoing relationships. Segment your list by patient type or location to send tailored, relevant content.
How To Convert Online Research Into Real-Life Appointments
Now, you may be wondering how you can grab the attention of those visiting your website and what will make them book an appointment. Here are some tips for converting interest into booked appointments for your dental practice:
- Create strong call-to-actions on your website and have marketing materials encouraging prospective patients to call or book online. Make booking an appointment as easy as possible.
- When prospective patients inquire about your practice, get their contact information so you can follow up. Send emails, offers, and reminders to nudge them towards booking.
- Offer an incentive for booking their first appointment, such as a discount, free consultation, free x-rays, or free take-home teeth whitening kit. This gives them extra motivation to schedule.
- Follow up on any inquiries quickly and persistently with phone calls and emails. The sooner you reach out, the more likely they are to book.
- Educate prospective patients on why regular dental visits are important. Describe how preventative care leads to better long-term dental health.
- If finances are a concern, proactively mention payment plan options available to ease any worries about affording appointments.
- When booking, have your office staff ask patients if they have friends or family members who may also be looking for a dentist. This surfaces additional referrals.
- Make booking online easy by allowing patients to pick their appointment times 24/7 based on real-time availability. Fewer steps increase conversions.
- Follow up after consultations and provide quotes quickly. Giving the next steps keeps your practice top of mind.
- Track where your appointments are coming from. Double down on marketing channels and campaigns producing the most bookings.
- Pay attention to booking trends to identify busy times. Use promotions to fill appointment slots during slower periods.
With a focused effort on seamlessly guiding prospective patients from interest to booked appointments, you can maximize the value of your dental marketing.
Turn Prospective Clients Into Loyal Patients With Our Digital Marketing Services
With smart dental marketing tailored to your local area, attracting more new patients is an achievable goal. But you don’t have time to do all of those yourself. To ease the stress of marketing your dental practice, contact Now Media Group today! We offer top-tier digital marketing services, from local SEO to custom website design, we’ve got you covered.