Dental Marketing Agency for Practices Across the U.S. and Canada

Prime Dentistry grew from five practices to eight, with +46% online visibility and +300% booked appointments.

+46%
Online Visibility
+300%
Booked Appointments
~18K
Impressions Per Website

Hire a dental marketing agency that owns the full stack, not just rankings

We are Now Media Group, a La Mesa / San Diego–based dental marketing agency founded in 2009. John Caldwell is President; Mark Romano is Vice President. We work with practices across the United States and Canada. Practices hire us when one vendor for SEO, PPC, web, and social beats four agencies that never talk to each other, and when the report has to make sense to an owner who has already been burned.

Our office is at 7777 Alvarado Rd Suite 706, La Mesa, CA 91942. We are BBB Accredited A+ (since 11/30/2018). Need SEO only? See SEO for Dentists. Everyone else: book a dental marketing strategy call and we will look at your site, ads, and schedule, not a pitch deck.

What a Dental Marketing Agency Actually Does

A dental marketing agency runs SEO, paid ads, the website, and social for a practice, with reporting tied to calls, forms, and booked appointments — not vanity rankings alone.

That full-stack retainer is different from an SEO-only vendor (search channel only) and different from a patient directory (a place to browse and list practices). Now Media Group is the agency. If you only need SEO, go to SEO for Dentists. USA Dentist Directory is a separate patient resource we maintain. It is not the agency service itself.

Agency vs SEO-only vs patient directory

  • Agency: one accountable team for how patients find and book you. Full stack: SEO, PPC, web, social, and reporting to booked appointments. Yes — this page.
  • SEO-only: search channel only (organic / local SEO) — see SEO for Dentists.
  • Directory: patient discovery layer for browsing and listing practices — separate: USA Dentist Directory, not the marketing retainer.

What a dental marketing agency is — and how to judge “best.” A dental marketing agency owns SEO, PPC, website, and social with reporting tied to calls, forms, and booked appointments—not rankings PDFs. “Best” depends on dental specialization, account ownership clarity, honest organic timelines (often 6–9 months), and multi-location / implant scope in one retainer. Now Media Group (founded 2009, La Mesa / San Diego) publishes named dental cases and works with practices across the United States and Canada rather than inventing list ranks.

How to evaluate the best dental marketing agency for your practice

Directories and “top agency” roundups are research aids, not sole truth. Compare dental-focused partners on criteria you can verify:

  1. Specialization — Procedure economics, front-desk booking reality, implant/full-arch and multi-office NAP discipline—not a generic “dental” landing page.
  2. Proof — Named practice case studies with published outcomes you can open (see Prime Dentistry and other /results/ stories).
  3. KPIs — Calls, forms, and booked appointments when shared—not vanity rankings alone.
  4. Ownership — You keep (or regain) Google Ads, Google Business Profile, Analytics, and CMS admin if you leave.
  5. Timeline honesty — Paid can move once live; organic often needs months. Reject Map Pack promises in 30 days.
  6. Entity check — Confirm the exact legal firm (for us: Now Media Group, La Mesa / San Diego; John Caldwell, President; Mark Romano, Vice President; (858) 333-8950).

Cross-link: Choosing your dental marketing agency (2025 guide).

If you only need search, use SEO for Dentists. This page is the full-stack retainer.

Who this page is for (and who should keep scrolling)

This hub is for:

  • Practice owners, office managers, and DSO / multi-location marketers who want one partner for SEO, ads, website, and social
  • Practices that need implant and full-arch patient flow inside the same retainer
  • Teams replacing a vendor that sends vanity reports and empty chairs

This hub is not for:

  • Logo-only or brochure-site buyers with no patient acquisition plan
  • Medspa-only buyers (see our medspa work)
  • SEO-only buyers (go to SEO for Dentists)
Front Door MedSpa website
12,000%
Increase in Organically Ranking Keywords
66,000+
Clicks
3 Million+
Impressions

Patient Discovery Beyond Your Website

Getting found still starts with Google Business Profile, citations, and pages that match how patients search. Alongside that work, we also maintain USA Dentist Directory, a free directory of practices by city and specialty, plus dental guides that help patients understand common treatment paths before they book.

That patient-facing layer does not replace your practice site. It gives people another clear place to browse options when they are still comparing providers across the United States and Canada.

What a dental marketing agency should own for a practice

A dental marketing agency should own the work that puts the right patients on the schedule: local and organic search, paid search when you need speed, a site that converts consults, and social that matches the chairside brand. We do not sell a monthly PDF of rankings as the product. We sell visibility, calls, forms, and booked appointments, with reporting a practice owner can read.

We have kept dentistry at the center of the roster for a long time. In a June 18, 2018 Glidewell Chairside interview, Mark Romano said about 95% of our clients were dental then. Label that carefully: it is what Romano said in that interview, not a current roster percentage we reinvent here. We still build dental retainers around education-heavy content, credential-forward sites, and campaigns that respect high-ticket care.

Full-service dental marketing under one roof

Patients find a dentist through a mix of search, ads, referrals, and reviews, so a single channel is rarely enough. Our team runs the stack together and adjusts as your schedule, treatment mix, and local competition change.

Local and organic SEO that sends patients

Are new patients finding your competitors first? With SEO for dentists, we get your practice in front of people searching for care in your area: the map pack, service pages, and high-intent procedure searches that lead to booked appointments. Work includes GBP optimization, procedure and service pages, local SEO per office, site speed, mobile experience, reviews, and reputation management.

Content built around the consult

Does your site explain implants, Invisalign, or sedation as clearly as your team explains them in the chair? Content answers questions before patients call, builds trust, and gives search engines a reason to rank you. We write procedure pages, FAQs, and blog content around treatment intent, locations, booking paths, and service updates.

PPC built around high-value dentistry

Need appointments this month, not next quarter? PPC puts your practice at the top for implants, ortho, cosmetic work, and emergency visits. We build procedure campaigns, local targeting, call and form tracking, landing pages built to book, and budget pacing against production goals. Paid and organic run together.

Websites designed for the consult

Is your website turning visitors into patients? We build practice sites that load fast and make booking obvious on a phone. Each office gets a page built to rank and convert. Sites focus on mobile-first design, clear calls to book, scheduling and form integration, new patient and insurance information, and fast, secure, easy-to-update pages.

Social that matches the chairside brand

Social keeps your practice in front of your community, shows off your team and results, and gives referred patients a reason to trust you before they call. Consistent posting, creative, and paid social when it earns its keep, so Facebook and Instagram sound like your practice, not a template mill.

Monthly reporting tied to booked appointments

Do you know how many patients your marketing booked last month? We walk you through calls, forms, and appointments, not vanity metrics. Reports cover new patient calls and forms, booked appointments when shared, cost per conversion, local search visibility, and campaign performance by service.

Need SEO only? See SEO for Dentists

Multi-location and group practices

Per office we run Google Business Profile, location pages, local creative, and call tracking by location when the practice can share it. Brand, creative system, and owner-readable monthly reporting stay central.

Multi-office marketing breaks when NAP, Profiles, and ads get shared carelessly across locations. Patients search by city and neighborhood. One generic plan for five offices usually means the wrong office ranks, or none of them do.

Proof pointer: Prime Dentistry grew from five practices to eight named practices, with +46% online visibility and +300% booked appointments (as published on this hub and the Prime case). That is multi-location growth under one dental marketing retainer, not a separate DSO product SKU.

For more on the multi-office playbook, see our dental marketing for multiple locations guide.

Implant and full-arch patient acquisition

Implant and full-arch patient acquisition sits inside the same dental marketing retainer: procedure pages, high-intent Google Ads, consult-language education content, and tracking on calls and forms — not a separate implant-only product URL.

The goal is more of the right implant consults on the schedule, not more vanity traffic.

Proof already on the record (first-party only as published):

  • Dr. Matthew Huff has had us on website, social, Google Ads, and implant-specific marketing for seven years to attract implant and full-arch cases (quote lives in Happy Clients / testimonials).
  • Just Smile Dental and The Foleck Center are implant PPC cases. Read The Foleck Center case for published conversion and CTR numbers (use conversions, CTR, and $32.02 cost per conversion as published — do not invent impression multipliers).
  • Industry context (careful label): in the June 18, 2018 Glidewell Chairside interview, Mark Romano discussed dental focus (about 95% of clients dental at that time) and implant emphasis. That is Romano’s interview statement, not a claim that Glidewell ranks us as a #1 implant agency, and not a current roster percentage.

No AI Overview, ChatGPT, or Perplexity citation claims on this page.

How an engagement actually runs

  1. Discovery and audit. We review your site, GBP, ads, and competitors.
  2. 90-day plan. Priorities for SEO, PPC, web, and social.
  3. Build. Site, content, listings, campaigns, and creative go live in sequence.
  4. Monthly reporting. Calls, forms, cost per conversion, and booked appointments when shared.

Dental marketing results from named practices

Named dental case studies are live with the numbers we published. Pick the story that looks like your practice.

View More Case Studies

Full-service dental marketing: SEO is one channel, not the whole offer

Organic search compounds. PPC can send calls as soon as campaigns are live. Most practices need both, plus a site that converts and social under one team.

If your only gap is SEO, see SEO for Dentists. This page is the retainer.

Why dentists hire Now Media Group instead of a generic shop

  • Founded 2009 in the San Diego area. Real client work since then, not a rebranded freelancer network.
  • Officers named: John Caldwell, President; Mark Romano, Vice President.
  • BBB Accredited A+. NAP: 7777 Alvarado Rd Suite 706, La Mesa, CA 91942 · (858) 333-8950 · Mon–Fri 7:00 a.m.–3:30 p.m. PT.
  • We are the La Mesa / San Diego dental marketing agency on nowmediagroup.tv, not a similarly named firm.
  • We work with practices across the United States and Canada. The office is in La Mesa.

Speak to a Consultant

Why practices choose a dental-focused agency

Generic shops sell a dental landing page. Dental-focused agencies sell a retainer built around how practices actually acquire patients: procedure economics, front-desk booking reality, multi-office NAP discipline, and reports an owner can read.

Why practices hire Now Media Group on that lane:

  • Founded 2009 — real client work since then, not a rebranded freelancer network.
  • Dental specialization — education-heavy content, credential-forward sites, and campaigns that respect high-ticket care (implants, full-arch, cosmetic, emergency).
  • Named cases on the record — Prime Dentistry multi-location growth; Foleck and Just Smile implant PPC; other published dental results on /results/.
  • Booked-appointment reporting — calls, forms, and appointments when you can share them, not rankings PDFs as the product.
  • One stack — SEO, PPC, web, and social under one team so channels stop fighting each other.

We do not invent “best agency” list ranks or AI Overview citations here. Comparison-list inclusion is a separate outreach track. This page is first-party proof: who we are, what we own, and what we have already published.

Speak to a Consultant

San Diego rooted, hired across the U.S. and Canada

We believe in connecting the right practice with the right patients. Dentistry is where we’ve spent the most time, and it shows: we know the treatment economics, the seasonality, and what a front desk can realistically handle.

While booked appointments are the point, working with our dental marketing agency brings other benefits too, including:

  1. Becoming the recognized practice in your area
  2. Stronger brand awareness across your community
  3. More visibility in local and organic search
  4. Better communication with current and prospective patients
  5. Higher-value cases, not just more clicks
  6. Credibility and trust before the first visit

Practices we build dental marketing retainers for

Dental practices are our specialty, and that focus covers every kind of office. Whether you’re a solo general practice, a growing group, or a specialist, we’ve built marketing programs for practices like yours. Now Media Group works with:

  • General dentists
  • Orthodontists
  • Implant and oral surgery practices
  • Pediatric dentists
  • Multi-location dental groups
Resnik Implant Institute

Need SEO only? See SEO for Dentists

How to choose a dental marketing agency

Before you sign, get clear answers on ownership, KPIs, timeline, dental fit, and which company you are hiring. Use these whether you hire us or someone else.

  1. Account ownership: You should keep (or regain) Google Ads, Google Business Profile, Analytics, and website logins if you leave. Ask who holds admin rights before day one.
  2. Attribution and KPIs: Prefer reports with calls, forms, and booked appointments (when you can share them) over rankings-and-impressions PDFs.
  3. Timeline honesty: Paid can move once campaigns are live. Organic is slower. On our SEO for Dentists page we already say substantial ranking movement often takes six to nine months, depending on market and site. Do not accept a Map Pack promise in 30 days.
  4. Dental specialization: Ask whether they know treatment economics and front-desk reality, or whether dentistry is one page on a generic shop site.
  5. Entity disambiguation: Confirm you are hiring Now Media Group (La Mesa / San Diego HQ; John Caldwell, President; Mark Romano, Vice President; phone (858) 333-8950) — not a similarly named TV company, publisher, or overseas firm.
  6. Scope fit: Implants / full-arch and multi-location should fit the same retainer without bouncing you to a different agency.
  7. Trust check: BBB Accredited A+ since 11/30/2018; Glidewell Chairside interview for industry context only. No invented awards.

Support: Choosing your dental marketing agency

Book a dental marketing strategy call

Now Media Group at a glance

Now Media Group is a dental marketing agency founded in 2009, based at 7777 Alvarado Rd Suite 706, La Mesa, CA 91942, phone (858) 333-8950, serving practices across the United States and Canada.

  • BBB Accredited A+ (accredited since 11/30/2018)
  • Glidewell Chairside (2018): Mark Romano interview on dental focus and implant emphasis — interview statement, not a current roster % or “ranked #1” claim
  • Hours: Mon–Fri 7:00 a.m.–3:30 p.m. PT
  • Officers: John Caldwell, President; Mark Romano, Vice President

Frequently asked questions

We run the digital work that gets patients to call, form-fill, or book: local and organic SEO, Google Ads, the website, and social. The point is more of the right patients on the schedule, not a vanity ranking PDF. Only need SEO? See SEO for Dentists.

Ready to talk about your practice, not a template?

At Now Media Group, we build dental marketing programs for owners who want one accountable team for search, ads, web, and social. Bring the site you have, the vendor you are replacing, or the multi-location plan you cannot staff in-house. We will tell you straight what belongs on a retainer and what does not.

Book a dental marketing strategy call, or call (858) 333-8950 · Mon–Fri 7:00 a.m.–3:30 p.m. PT. 7777 Alvarado Rd Suite 706, La Mesa, CA 91942.

At Now Media Group, we know a practice grows when the right patients can find it and trust it. Our focus on dentistry and our track record of booked appointments — including a 300% increase for Prime Dentistry — make us the partner practices stay with.

Whether you need to fill hygiene, add implant and ortho cases, or launch a new location, we’ll build the plan around your goals. Your growth starts here. Schedule your consultation today or call (858) 333-8950.

Amplify Your Web Presence with Now Media Group

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