Mastering Local SEO for Multiple Locations

Rank High for Multiple Areas

Boost Your Local Business to the Top of the Search Results

In the digital age, businesses with a physical presence in multiple locations face a unique challenge: How to make their mark in each area while maintaining a cohesive brand image. This is where mastering search engine optimization (SEO) for multiple business locations comes in. By utilizing location-specific optimization strategies, businesses can improve their online visibility, drive local traffic, and increase conversions.

If you’re unsure where to start, contact Now Media Group. As a digital marketing agency, we’ll take care of this for you. You can expect real results for your multi-location business and watch your business conquer the local search market. Get started today by setting up your free strategy call!

Why SEO Matters for Multi-Location Businesses

The rise in local search has made a multi-location SEO strategy a necessity for businesses operating across multiple locations or for those trying to leverage customers or patients across multiple areas. Users rely heavily on search engines to find local businesses, and if your business serves more than one location, you need to ensure you’re visible in all your locations.

Think of local search engine optimization as a digital megaphone, amplifying your business’s presence in each location it serves. A well-developed multi-location SEO strategy ensures that your business reaches customers regardless of their location. You wouldn’t want a customer searching for your services or products in their area to miss out on your business because you didn’t show up in their search results, would you? That’s why implementing a local SEO campaign is vital for businesses with multiple locations.

SEO strategies
GMB listing

Setting Up Google Business Profiles for Each Location

When you partner with Now Media Group for local SEO, the first thing our team will work on is setting up your Google Business Profiles for each location of your business. Establishing a Google Business Profile for each location stakes your claim in the digital space, ensuring your business information is both correct and visible in local search results.

Claiming and Verifying Your Locations

We’ll start by claiming and verifying your locations. By claiming and verifying your business listings on Google My Business (GMB), we ensure that your business appears on Google Maps for searches in your area, which is an essential part of SEO for multiple locations. This assists your business in standing out in local searches, making it easier for customers searching for your services to find you.

Adding Accurate and Consistent Business Information

Adding accurate and consistent business information to your Google Business Profiles will provide valuable information to your customers or patients.

Providing consistent and correct details across all your locations helps in building trust with both your customers and search engines. We’ll make sure the following are added and accurate on your GMB:

  • Business name
  • Address
  • Phone number
  • Operational hours

Photos and Posts Can Enhance Profiles

We’ll make sure your GMB profiles are engaging by using unique photos and posts. High-quality photos give potential customers a glimpse into your business, while regular Google posts about products, services, and promotions keep them engaged and informed.

Unique and Optimized Location Pages

After setting up your Google Business Profiles, we’ll create unique and optimized location pages. Creating unique location pages allows for representing the core values and offerings of your business.

We’ll incorporate the following elements of your business into the location pages:

  1. Location-Specific Keywords: Each location page will be customized with content and keywords specific to your business location. By integrating location-specific keywords, you’re appealing to your local customers, making your business easier to find for them. This will help boost your visibility in local search results.
  2. Maps and Contact Information: Maps enable customers to find your physical location easily, while contact information ensures they can reach you with ease. The goal is to amplify the process for customers to connect with your business.
  3. Schema Markup: Schema markup provides an additional spotlight on your business. It helps search engines understand and display location-specific information, making your pages stand out in the search results.

The Power of Reviews and Citations

After your location pages are in place, we’ll enhance them using reviews and citations. Reviews and citations are a great way to signal to search engines, like Google, that your business information is reliable and accurate, playing a crucial role in boosting your visibility in the local search results.

Content Marketing and Social Media Promotion Can Boost Your Multi-Location Business

Identifying Local Topics and Keywords

Creating content that resonates with your local audience is essential as it taps into their interests and needs. Our team will identify topics that are locally relevant and local keywords that your community actively searches for. This ensures that we’re speaking the language of your target audience and addressing their specific needs.

Creating and Sharing Engaging Content

Local SEO won’t go far without high-quality content, both on your website and across your social media platforms. Engaging content will attract your customers, keeping them on your website longer and allowing them to take action, such as calling your business or requesting more information.

Local Promotion Through Social Media

If your local business doesn’t utilize social media platforms in this day and age, you’re missing out on a large audience. Social media platforms, such as Facebook or Instagram, allow you to engage with your local community, promote your content, and boost your online presence. If you’re unsure where to start with social media, contact our team today!

keyword research

Link Building

With local SEO, link-building is essential. Effective link building helps boost your website’s visibility and improves your search engine rankings, helping customers find your business no matter where they’re located.

When it comes to link building, we’ll:

  • Prioritize locations for link-building efforts
  • Collaborate with local organizations and events
  • Produce locally relevant guest posts

Frequently Asked Questions

Rise To the Top of Local Searches With Multiple Location SEO Tactics

If you’re unsure how to optimize for business for multiple locations, don’t worry, Now Media Group has you covered. Are you ready to achieve real results that allow your business to flourish? Contact Now Media today to set up your free strategy call!

Amplify Your Web Presence with Now Media Group