Rank High for Multiple Areas
In the digital age, businesses with a physical presence in multiple locations face a unique challenge: How to make their mark in each area while maintaining a cohesive brand image. This is where mastering search engine optimization (SEO) for multiple business locations comes in. By utilizing location-specific optimization strategies, businesses can improve their online visibility, drive local traffic, and increase conversions.
If you’re unsure where to start, contact Now Media Group. As a digital marketing agency, we’ll take care of this for you. You can expect real results for your multi-location business and watch your business conquer the local search market. Get started today by setting up your free strategy call!
Table of Contents
The rise in local search has made a multi-location SEO strategy a necessity for businesses operating across multiple locations or for those trying to leverage customers or patients across multiple areas. Users rely heavily on search engines to find local businesses, and if your business serves more than one location, you need to ensure you’re visible in all your locations.
Think of local search engine optimization as a digital megaphone, amplifying your business’s presence in each location it serves. A well-developed multi-location SEO strategy ensures that your business reaches customers regardless of their location. You wouldn’t want a customer searching for your services or products in their area to miss out on your business because you didn’t show up in their search results, would you? That’s why implementing a local SEO campaign is vital for businesses with multiple locations.
When you partner with Now Media Group for local SEO, the first thing our team will work on is setting up your Google Business Profiles for each location of your business. Establishing a Google Business Profile for each location stakes your claim in the digital space, ensuring your business information is both correct and visible in local search results.
We’ll start by claiming and verifying your locations. By claiming and verifying your business listings on Google My Business (GMB), we ensure that your business appears on Google Maps for searches in your area, which is an essential part of SEO for multiple locations. This assists your business in standing out in local searches, making it easier for customers searching for your services to find you.
Adding accurate and consistent business information to your Google Business Profiles will provide valuable information to your customers or patients.
Providing consistent and correct details across all your locations helps in building trust with both your customers and search engines. We’ll make sure the following are added and accurate on your GMB:
We’ll make sure your GMB profiles are engaging by using unique photos and posts. High-quality photos give potential customers a glimpse into your business, while regular Google posts about products, services, and promotions keep them engaged and informed.
After setting up your Google Business Profiles, we’ll create unique and optimized location pages. Creating unique location pages allows for representing the core values and offerings of your business.
We’ll incorporate the following elements of your business into the location pages:
After your location pages are in place, we’ll enhance them using reviews and citations. Reviews and citations are a great way to signal to search engines, like Google, that your business information is reliable and accurate, playing a crucial role in boosting your visibility in the local search results.
Testimonials from satisfied customers or patients not only provide you with feedback about your business operations but also build trust and credibility with the community. It also allows you, as a local business owner, to engage with your audience and show them their options are valued.
Citations are digital business cards scattered across online directories. By ensuring that NAP (Name, Address, Phone) is consistent across these directories is essential. It demonstrates to search engines that the information you’re providing is accurate. Our team will ensure that your NAP is consistent across the board.
Your citations need to be regularly monitored and updated. Regular updates ensure that the information displayed is up to date, helping you maintain a strong online presence.
Creating content that resonates with your local audience is essential as it taps into their interests and needs. Our team will identify topics that are locally relevant and local keywords that your community actively searches for. This ensures that we’re speaking the language of your target audience and addressing their specific needs.
Local SEO won’t go far without high-quality content, both on your website and across your social media platforms. Engaging content will attract your customers, keeping them on your website longer and allowing them to take action, such as calling your business or requesting more information.
If your local business doesn’t utilize social media platforms in this day and age, you’re missing out on a large audience. Social media platforms, such as Facebook or Instagram, allow you to engage with your local community, promote your content, and boost your online presence. If you’re unsure where to start with social media, contact our team today!
With local SEO, link-building is essential. Effective link building helps boost your website’s visibility and improves your search engine rankings, helping customers find your business no matter where they’re located.
When it comes to link building, we’ll:
Targeting multiple cities with SEO starts by setting up and optimizing a Google Business Profile, ensuring a consistent NAP across listings, conducting competitor research, creating unique location pages, optimizing these pages, gathering reviews, and getting local citations.
SEO is important for businesses with multiple locations as it increases their online visibility, drives local traffic, and boosts conversions by targeting specific searches with local intent. It amplifies the business presence in each location served.
When creating URLs for multiple locations, have each URL be related to a root domain and create location pages with unique URLs reflecting the geographic sub-pages.
If you’re unsure how to optimize for business for multiple locations, don’t worry, Now Media Group has you covered. Are you ready to achieve real results that allow your business to flourish? Contact Now Media today to set up your free strategy call!
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
