Now Media Group is known for its dental implant InfoSite campaigns, which help our clients attract high-value patients by dominating exclusive, treatment-specific markets. We work hard to continuously improve our product, so that we can help you to the best of our abilities. But there are a few things we can’t do without your help. We share some ideas on how you can help us make your InfoSite the best website in your market.
Buyer personas are character sheets that you can build to define a typical customer. By collecting information on your customers, you can use it to inform your digital marketing strategy. But, building a buyer persona is not easy. We share some advice on how to go about collecting the data you need.
Google My Business can be difficult to navigate, and the path to a properly branded Google listing can be wrought with difficulties and problems. We discuss four common problems we’ve run across when working with our clients and how resolve them.
An unproductive hygiene department might be costing you over $100,000 a year in lost business. Learn how to use the existing elements of your marketing strategy to increase productivity in your office by scheduling more appointments.
You’d be surprised by some of the mistakes office managers and other staff members can make when speaking to prospective patients over the phone. We’ve even had cases where the office manager sends the patient directly to a competitor! By listening in on phone calls to your practice you can catch these mistakes and fix them, making sure you don’t lose money for the same reason again.
You can do a lot of things to market your practice on your own. Appointment cards, for example, can be better used to draw attention to your social media accounts, so that you can regularly engage with your patients and their friends.