Boosting Your Online Presence With a Summer Refresh
As summer approaches, it’s an excellent time to consider refreshing your website. However, we understand not every business can or should drastically overhaul its site for each season.
Now Media Group’s digital marketing experts will provide a spectrum of minor to major changes you can implement to align your web presence with the summer season, allowing you to choose what works best for your business. Call (858) 333-8950 to learn more about our digital marketing services.
Minor Changes (Quick Wins)
We understand not everyone can dramatically change their whole website or SEO strategy. Some minor changes can impact your visibility, including:
- Update Your Homepage Banner: Replace your main banner with a summer-themed image or add a subtle summer element to your existing banner. This small change can immediately signal the season to your visitors.
- Craft Seasonal Calls-to-Action (CTAs): Update the copy on your main CTA buttons to reflect summer themes. Example: Change “Shop Now” to “Get Summer Ready” or “Explore Summer Deals”.
- Create a Summer-Specific Landing Page: Develop a single page highlighting your summer offerings or content. Link to this page from your homepage or main navigation temporarily.
- Adjust Color Accents: Instead of overhauling your entire color scheme, add small splashes of summer colors to elements like buttons, icons, or section backgrounds.
- Update Meta Titles and Descriptions: Incorporate summer-related keywords into your meta tags for key pages. This can improve visibility in seasonal searches without changing your main content.
Moderate Changes
For businesses with a bit more flexibility, these changes require more effort but can significantly enhance your seasonal presence:
- Develop a Summer Content Series: Create a set of blog posts or articles focused on summer topics relevant to your industry. This adds seasonal relevance without altering your main site structure.
- Implement Seasonal Pop-ups or Banners: Use subtle pop-ups or floating banners to highlight summer promotions or content. These can be easily added and removed without affecting your overall design.
- Enhance Product Descriptions: Update descriptions for relevant products to include summer use cases or benefits. This improves SEO and helps customers see the seasonal relevance of your offerings.
- Create a Summer Email Campaign: Develop a series of summer-themed emails to engage your audience. This keeps your brand seasonally relevant without major website changes.
- Optimize for Local Summer Events: If applicable, create content around local summer events or attractions. This boosts local SEO and connects you with community activities.
Major Changes (For Those Who Can Implement Them)
While very rare, some brands may change their websites and SEO strategies big time. Some of these are:
- Develop a Seasonal Color Scheme: For businesses with the flexibility to do so, implement a summer-specific color palette across your site. Use a CSS overlay to easily revert changes after the season.
- Create a Summer-Specific Navigation Category: Add a “Summer” category to your main navigation, grouping relevant products or content. This helps users quickly find seasonal offerings.
- Implement Schema Markup for Summer Events or Products: Use structured data to highlight summer-specific information in search results. This is particularly useful for businesses with summer events or seasonal products.
- Overhaul Homepage Design for the Season: For businesses where seasonality is crucial, consider a more comprehensive homepage redesign. Highlight summer products, services, or content prominently.
- Develop Interactive Summer-Themed Features: Create engaging elements like a summer countdown timer, seasonal quizzes, or a virtual summer-themed game. These can significantly boost engagement but require more resources to implement.
SEO and Content Strategies (Applicable to All Levels)
Regardless of your ability to make design changes, these SEO and content strategies can help boost your summer visibility:
- Conduct Summer Keyword Research: Identify trending summer-related keywords in your industry. Incorporate these naturally into your existing content, where relevant.
- Update and Republish Evergreen Content: Add summer-specific information to popular evergreen posts. Refresh the publish date to signal updated, high-quality content to search engines.
- Create a Summer Gift Guide or Resource List: Develop a comprehensive guide related to your industry’s summer offerings. This can attract links and social shares, boosting your SEO.
- Optimize for Mobile: With more people browsing on the go during summer, ensure your site is fully responsive. Test and improve mobile load times for a better user experience.
- Leverage Social Media for Summer Engagement: Align your social media strategy with your website’s summer focus. Use platforms like Instagram or Pinterest to showcase summer-themed imagery and drive traffic to your site.
Elevate Your Online Presence for All Seasons!
Ready to refresh your website for summer? Now Media Group in San Diego, CA, is here to help you implement these strategies and more. Our team of digital marketing experts can guide you through the process, whether you’re looking for minor updates or a major overhaul.
Keep your online presence strong in the summer heat. Contact us today at (858) 333-8950 to schedule a consultation.