Gain New Patients Through Expertise and Authority
In the fast-paced digital age we live in, content marketing has become an indispensable tool for businesses looking to engage with customers and drive growth. This is especially true in the dental industry, where content marketing can be leveraged to educate patients, build trust, and position your dental practice as a trusted authority.
See why content marketing is so powerful for dentists and dental practices, and read actionable tips for implementing a successful SEO strategy. Whether you’re just starting with content marketing or looking to improve your existing efforts, learn how to harness the power of content to grow your dental business with the Now Media Group team. Contact us today to set up your free website evaluation!
The Importance of Content for Dental Practices
Do you understand why content should be a priority for dental practices in the first place? At its core, content marketing is about creating and sharing valuable, relevant content to attract and retain patients. For dentists, content serves many important purposes, including:
- Educating patients about dental health topics like proper oral hygiene, signs of oral cancer, pediatric dentistry, etc. This builds trust and positions your practice as an authority.
- Explaining dental procedures and conditions in layman’s terms to inform patients and reduce any anxiety they experience.
- Promoting your dental services and establishing your practice as an expert provider.
- Engaging with existing patients and connecting with new patients online where they’re already spending time.
- Building relationships and community by sharing your dental expertise and insights.
From SEO benefits to lead generation and beyond, great content offers a multitude of marketing perks for dental clinics. Developing a robust content strategy is mission-critical for modern dental practices. If you have no idea where to start when it comes to content for your dental practice, contact our digital marketing agency today.
Crafting Shareable Dental Content
Now that we’ve covered the main benefits of content marketing for dentists, let’s discuss how you can create compelling content worth sharing.
Your aim should be to publish a mix of content formats on your website and social media. Infographics, videos, blog posts, ebooks, and more all have a place in your content calendar. Videos and infographics tend to be highly visual and easily digestible, making them very shareable, while blog posts and ebooks allow you to explore topics in greater depth.
When brainstorming content ideas, think about informative topics your target patients care about any questions they have, such as:
- Implant cost and procedure
- Signs your child needs braces
- How often patients should get their teeth cleaned
- Options for replacing missing teeth
- Latest advances in cosmetic dentistry
What Kind of Information Do Audiences Respond To?
You don’t necessarily need to cover complex clinical information — focus more on educational content that teaches patients dental best practices and gives them a better understanding of different treatments and procedures. This establishes your expertise in a friendly, approachable way.
Interviews with doctors from your practice are an excellent format for presenting helpful content while highlighting your services and expertise. For example, your orthodontist can explain when a child needs braces, and your implant dentist can discuss options for replacing teeth. These interviews provide valuable information from a trusted source.
Ensure your content adheres to best practices for SEO success. Do keyword research to identify topics and questions your audience is searching for. Include strategic keywords in your content, but avoid over-optimization. Strong metadata and formatting like headers also boost search visibility.
Promoting Your Dental Content
Creating awesome content is only half the battle — you also have to promote it to turn content into customers.
The most obvious place to share your content is on your dental website and social media profiles. Website pages like blogs, services, and provider bios offer opportunities to incorporate content. Don’t simply publish a blog post — link to it from other pages to multiply views. Social posts should frequently feature your latest and most evergreen content.
Look for opportunities to pitch guest posts on other high-authority dental blogs and publications. This expands your reach and establishes credibility. Just make sure to stick to nano-influencers and blogs that reach your target audience.
Content amplification tools like email newsletters, PPC ads, social retargeting, chatbots, and reviews can also extend your content’s reach. Existing patients and leads are ideal targets for content promotion campaigns. Retarget patients who’ve visited your website with related content and offers.
Planning and Measuring Your Content
With a thoughtful strategy and compelling content, you’re well on your way to content marketing success. But don’t stop there — be sure to methodically plan and measure your content efforts.
Content Auditing
Start by auditing your existing content and identifying any content gaps. Brainstorm new topics and formats that align with patients’ interests, questions, and your business goals. Compile these ideas into an editorial calendar to map out what you’ll create and when.
Track KPIs
As you begin publishing content, track key performance metrics like website visits, lead generation, and conversions. This reveals what content resonates most with your audience so you can refine your approach accordingly.
Use ROI Tools
Tools like Google Analytics, social media analytics, and CRM reporting provide visibility into the return on investment (ROI) of your content. Leverage insights from these tools to iterate on content marketing initiatives that work and cull those that underperform.
The more you hone your dental content strategy, the more effective your efforts will become. Be willing to test new content formats and remix evergreen content into fresh assets. With a data-driven approach, your content will convert curious visitors into loyal patients.
Create Interesting Content and Promote Dental Practice Growth
For today’s dental practices, impactful content marketing is no longer optional — it’s essential for growth and keeping up with the competition. By educating and informing patients through valuable content, dentists can establish authority in their field, forge lasting connections with the community, and drive real business results. Following these best practices will set your dental practice up for content marketing success.
If you’re looking to get started with digital marketing services, contact Now Media Group today!