Local SEO vs. Organic SEO: Understanding the Differences and Importance

SEO, Local SEO

Local vs. Organic SEO: The Crucial Distinctions for Your Business

Do you know the difference between local SEO and organic SEO? Here at Now Media Group, we know effective search engine optimization is crucial for driving traffic and visibility for businesses online. But what exactly is the difference between local SEO and organic SEO, and why does it matter?

Learn more about the key distinctions between optimizing for local vs. organic search and why both are critical components of an integrated SEO strategy by dialing (858) 333-8950. Our digital marketing experts offer the services you need to grow your business.

What Is Local SEO?local SEO

Local SEO focuses on optimizing your online visibility in local searches—think searches containing a location or geo-intent keywords like “New York hotels,” “restaurants near me,” etc.

The goal is to make your website and local listings more visible in search results for queries seeking local products, services, and businesses. Key tactics that need to be implemented include optimizing Google My Business listings, earning local reviews and citations, optimizing for geo-targeted keywords, and more.

What Is Organic SEO?Web traffic improvement

Organic SEO refers to broader efforts to optimize your website and pages to rank higher in general organic search results. This includes SEO activities like keyword research, optimizing pages for targeted terms, building backlinks, creating authoritative content, and providing a positive user experience.

While organic SEO isn’t strictly focused on ranking locally, it plays a crucial role in visibility and authority to also bolster local rankings. The more authority your brand builds online, the better you will rank locally as well.

Why Is Local SEO Important for Businesses?

Here are some key reasons local SEO should be a priority:

  • 63% of searches have local intent
  • 90% of people use search to find local businesses
  • Higher local rankings increase walk-in traffic and phone calls
  • Better visibility on Google Maps and business listings
  • Builds trust and reputation for servicing local areas

When to Use Which?

The best approach often depends on your business type. Brick-and-mortar stores or service providers with a local clientele should prioritize local SEO. However, even e-commerce businesses can benefit from local SEO if they target specific geographic regions.

The good news? Local SEO and organic SEO can work together harmoniously. Here’s why:

  • Strong Website Foundation: The website optimization techniques used in organic SEO also benefit local SEO. A user-friendly website with valuable content keeps visitors engaged, which is a positive ranking factor for both.
  • Content is King: High-quality content creation is essential for both organic and local SEO. You can localize organic content by incorporating local keywords and addressing local needs.

The Importance of Integrated Local and Organic SEOThe ultimate guide to small business SEO.

While local SEO and organic SEO may differ in focus, the two work best together in tandem. Having a presence in both organic search results and localized map packs and listings provides many avenues to drive traffic.

Any gaps or weaknesses in one area also impact the other. For example, if your website lacks authority or page speed, it drags down local rankings as well. That’s why integrating local and organic SEO activities is advised over focusing on just one or the other exclusively. When done right, they have a symbiotic effect by supplementing each other for greater visibility and exposure.

The SEO Experts at Now Media Group Can Help, Call Now!

Discover the power of unified SEO strategies tailored for your business! With Now Media Group’s expertise in both local and organic SEO, unlock the full potential of your online presence. From precise keyword targeting to robust technical optimization, content creation, and link building, we ensure your brand stands out both locally and organically.

Ready to elevate your SEO game? Reach out to Now Media Group today at (949) 788-0088. Let’s craft a customized, integrated SEO strategy designed specifically for your business!

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