Grow Your Dental Practice Through Advertising
Advertising and marketing a new dental practice is a crucial part of attracting patients and growing your business. With so many options available, from traditional print and broadcast outlets to newer digital platforms, determining the most effective dental advertising strategies can be overwhelming for many dentists.
At Now Media Group, a full-service digital marketing agency based out of San Diego, CA, our goal is to help dentists fill their practices with loyal patients through trusted dental marketing strategies. Call our dental digital marketing agency at (858) 333-8950 to learn how our team can create your robust digital presence.
Develop a Strong Dental Website
One of the most important dental advertising tools is a well-designed, patient-focused website. Your dental website serves as the hub for your online presence and practice information. Patients increasingly go online to find dentists — 97 percent of consumers search for local businesses online. If you don’t have an effective dental website, you’re missing out on connecting with a huge portion of prospective patients.
Your website should make it easy for visitors to learn about your practice, including details about your dental services, credentials and experience, office locations and hours, insurance accepted, and patient reviews and testimonials. Clear calls-to-action, such as “request an appointment” or “sign up for our newsletter,” should be prominently displayed.
You’ll also want to optimize your website for search engines through SEO best practices. This allows your site to rank higher in search results, so it’s easier for searchers to find you when they look for dentists in your area.
Leverage Paid Search Advertising
Paid search ads through Google Ads and Bing Ads help you get your dental practice in front of people right when they’re searching for dentists in your city. These text ads appear at the top of search engine results pages when users search for relevant terms like “dentist near me” or “affordable dentures.”
Paid search is effective because you can target your ads to reach people actively looking for a dentist and track which keywords and campaigns generate the most contacts. Work with a digital advertising agency for dentists to implement and optimize an ongoing paid search strategy.
Engage on Social Media
Social media platforms, like Facebook and Instagram, continue to be important dental marketing tools for raising awareness and interacting with potential patients. Use your business profiles to share helpful dental health tips, highlight your dental services, and give people an inside look at your practice through photos and videos. Paid social ads also let you target local audiences even more precisely based on demographics, interests, and behaviors.
Stay active in posting new content and engaging followers. And don’t forget to invite happy patients to leave online reviews on your profiles. Positive word-of-mouth referrals on social media can go a long way!
Partner with Referral Sources
Networking with other local healthcare providers who can refer patients to your practice is a reliable dental advertising strategy. Consider partnering with general dentists, orthodontists, pediatricians, OBGYNs, and even chiropractors and massage therapists. Send them introductory emails, stop by their offices to introduce yourself, take them to lunch, and keep them up-to-date on your dental services. Offer to return the favor by referring any patients who need specialists outside your scope of practice.
Word-of-mouth referrals are incredibly valuable, as people trust recommendations from healthcare providers they already have an established relationship with. So, take the time to build rapport with referral sources in your community.
Monitor What Works
It’s important to track the performance of your dental advertising campaigns, so you know what’s working well and what strategies need adjustments. Paid digital ads and your website should have call-tracking phone numbers and analytics to gauge engagement and conversions. For offline marketing, use unique promotion codes and track responses.
Regularly assess which platforms, channels, and tactics are driving the most new patients and requests for appointments. Then, focus your dental advertising budget on expanding those successful initiatives. A data-driven approach ensures you get the best return on your dental marketing investment.
Meet New Patients Today Using Dental Advertising
Advertising and promoting your dental services is about finding the right avenues to connect with more patients actively looking for a dentist. By developing an effective website alongside targeted digital marketing, networking with referral sources, and tracking your results, you can build greater visibility and grow your dental practice.
Partnering with a full-service digital advertising agency for dentists provides the expertise and resources to successfully market your dentistry business in today’s digital world. Call Now Media Group today at (858) 333-8950 to schedule your consultation and get started on getting your dental practice noticed online!