Another Core Update is Underway
Staying updated with Google’s search algorithm changes is essential to maintaining a competitive edge. This November, Google has rolled out its latest Core Update, bringing significant shifts that impact how websites rank on search engine results pages (SERPs). As a digital marketing agency focused on helping clients thrive amid SEO changes, we’re here to break down what this update entails and how your business can adapt.
Are you worried about being affected by the November 2024 Core Update? Or are you just looking for digital marketing services? Contact Now Media Group today at (858) 333-8950 for a free strategy call.
What Is a Google Core Update?
Google periodically releases Core Updates to improve its search engine algorithms, often affecting site rankings. These updates enhance user experience by refining search quality, addressing user intent, and rewarding websites that provide authoritative, relevant, and high-quality content. Unlike smaller updates, Core Updates are broad and usually significantly impact various industries and types of sites. When Google rolls out a Core Update, it’s a recalibration that affects search results globally.
It’s a bit too early to tell what changes this Core Update is bringing or what industries are being affected.
How This Update Could Affect Your Website’s Performance
The November 2024 Core Update will affect industries differently, but here are a few universal outcomes your business may experience:
- Shifts in Ranking: Expect to see fluctuations in rankings as the algorithm adjusts. This doesn’t necessarily mean your content has worsened; it may simply be Google’s recalibration in action.
- Changes in Organic Traffic: Organic traffic could fluctuate, especially if you’re in a highly competitive or regulated industry. Websites meeting Google’s updated content standards might see an increase in traffic, while others could experience a dip.
- Longer-Term Impact on SEO Strategy: Core Updates often set the tone for future updates, making it essential to align with Google’s ongoing emphasis on quality, authority, and user experience.
How to Monitor and Assess the Impact of the November 2024 Core Update
Ongoing monitoring is essential to understand how your site is adapting to the update. Our team will use industry-leading tools and metrics to track changes, including:
- Google Analytics and Google Search Console to review organic traffic patterns, keyword performance, and page rankings.
- Core Web Vitals Monitoring to ensure page load speeds, interactivity, and visual stability remain optimal.
- SERP Tracking Tools to watch keyword shifts, spot opportunities, and adjust strategies accordingly.
Common Questions About Core Updates
How long will it take to see the full effects of the update?
Core Updates typically take several weeks to fully roll out. During this period, it’s normal to see ranking fluctuations. Once the rollout is complete, we can assess the more permanent impact and implement targeted adjustments.
What if my site’s rankings drop after the update?
A drop in rankings can be frustrating, but it doesn’t mean your content isn’t valuable. Our approach is to analyze the areas impacted, focus on improvement opportunities, and align your site with the latest standards. In many cases, targeted adjustments can help regain lost ground.
Will this update affect all businesses equally?
Not necessarily. Industries that rely heavily on authority and trust, like health, finance, and law, may experience more significant changes. Sites that provide a strong E-E-A-T profile and a positive user experience are likely to see favorable results.
Ready to Optimize? Let’s Get Started
Navigating a Core Update can be challenging, but you don’t have to do it alone. Our digital marketing agency offers expert guidance and tailored strategies to help your site adapt and thrive. Whether you’re looking to recover lost traffic, enhance content, or improve user experience, we’re here to support your goals every step of the way.
Contact Now Media Group today at (858) 333-8950 to get started.