SERP Features

Elevate Your SEO Game by Earning SERP Features

Best Practices for Dominating Search Results

Navigating the ins and outs of SERP features is essential for digital visibility on search engines. Whether you’re a marketer, content creator, or SEO specialist, grasping how snippets, local packs, and knowledge graphs work can give your content an edge.

At Now Media Group, a digital marketing agency, our strategies include optimizing for SERP features, ensuring that your content ranks at the top. To get started with our SEO consulting services, contact our team today.

What Are SERP Features?

SERP features are the fancy elements you see on Google’s search engine results page (SERP) beyond the classic blue links. They’re designed to make your search experience richer and more informative by providing additional details, visuals, and quick answers

Unlike traditional organic search results that consist of a title, URL, and description, SERP features provide additional information and visual elements directly within the search page. As such, the inclusion of SERP features enhances visibility on the search engine results page, offering direct answers such as featured snippets or direct answer boxes and improving the user experience.

Google search

Featured Snippets

By offering direct answers to search questions, featured snippets significantly improve the user experience. This not only improves the website’s visibility but can also lead to higher click-through rates. One way to optimize your content for a featured snippet is by focusing on various formats, such as:

  • Paragraph snippets
  • List snippets
  • Table snippets
  • Video snippets

Each format caters to different types of user queries and is positioned prominently at the top of the search results page.

The Knowledge Graph

Designed to understand facts about entities such as people, places, things, and brands, Google’s Knowledge Graph provides comprehensive answers to search queries by pulling information from a variety of sources. The Knowledge Graph presents visual data through the Knowledge Panel, which appears on the right side and includes summaries, facts, and related information about the query, using data from credible sources, and Knowledge Cards, offering concise answers.

The Power of the Local Pack

The Local Pack is an embedded Maps listing that displays the top three businesses relevant to the user’s search query, profoundly benefiting hotels and restaurants.

To enhance visibility in the Local Pack, businesses should:

  • Claim and thoroughly complete their Google My Business profile
  • Pay close attention to contact information
  • Add photos, as those with more images receive more engagement

Google Business Profile

The Google Business Profile SERP feature, formerly known as “Google My Business listing,” is essentially a digital storefront for your local business within Google Search and Maps. It appears as a prominent panel on the right side of the organic results page when someone searches for your business name, category, or related keywords.

People Also Ask

The People Also Ask (PAA) feature is a helpful tool offered by Google on Search Engine Results Pages that provides users with additional related questions and concise answers. It’s a rich snippet feature displayed on Google after your initial search query and presents several related questions with short answers directly on the search results page.

GMB listing
Google News

Rich Results

Rich results, also known as rich snippets, are enhanced search results that provide more information than the typical blue link and text description. They stand out on the search engine results page with visual elements like images, star ratings, prices, and more.

Breaking down rich results, you’ll see:

  • Images, star ratings, prices, event times, ingredients in recipes, etc.
  • Can appear in carousels, boxes, or other formats.
  • More visually appealing and informative than standard results.

Google News

The chances of inclusion and visibility in Google News search results can be increased by:

  • Creating high-quality, original content
  • Aligning with Google News guidelines
  • Providing fresh, diverse, and trustworthy content
  • Demonstrating a commitment to journalistic principles
  • Avoiding content that violates Google’s policies

Top Stories

The Top Stories Feature, also known as the News Box, is a section that appears on Google’s SERP when you make a news-oriented query. It showcases a carousel of the most relevant and recent news articles related to your search.

X (Formally Twitter)

The X Carousel appears on Google search engine results for searches related to brands, businesses, celebrities, artists, and other entities with active X (formally Twitter) accounts. It displays a selection of recent tweets from the relevant X account, offering users a glimpse into the entity’s current activity and engagements.

Mastering Image and Video Presence

In the digital age, images and videos are critical for enhancing online visibility due to their visual nature.

Navigating Paid SERP Features

Operating on a pay-per-click basis, Google Ads is a popular PPC advertising system where ads appear on Google’s search engine and other properties. Advertisers use Google Ads to bid for ad placement in the search engine’s sponsored links, focusing on keyword relevance and business offerings.

Some of the most common paid SERP features include:

  • Text Ads: These are the traditional type of search engine ad, consisting of a headline, description, and URL. They’re typically displayed above or below organic search results.
  • Shopping Ads: These ads showcase products with images, prices, and merchant information. They’re often displayed in a carousel format at the top of the SERP.
  • Call Extensions: These extensions allow advertisers to include a phone number in their ads, which users can click to call directly from the SERP.
  • Sitelink Extensions: These extensions allow advertisers to display additional links to specific pages on their website within their ad.


The Events SERP feature is a Google Search result format that displays upcoming events related to your search query. It’s a convenient way to discover and explore events happening near you or related to your interests.

It typically displays the following information:

  • Each event listing includes the event name, date, time, and location.
  • Some listings may also show additional details, such as:
    • Price range
    • Organizer or performer
    • Brief description
    • Link to the event website or ticketing platform


Sports SERP features are special elements that Google adds to search results pages for sports-related queries. They’re designed to provide users with quick and easy access to relevant information, such as scores, schedules, standings, and news.

The specific features that you see will vary depending on the sport you are searching for, the specific query you enter, and your location. Some features include:

  • Live scores boxes
  • Schedules and standing carousels
  • News articles
  • Video highlights
  • Team and player profiles
  • Social media feeds
  • Fantasy sports tools


The Jobs SERP feature is a specific search result format displayed by Google when a user searches for job-related terms. It aims to provide users with a convenient and efficient way to find relevant job openings directly on search engine results without having to visit multiple job boards or company websites.

Google search
Google shopping

Popular Products

The Popular Products SERP feature is a section that appears at the top of the search results page for product-related searches. It showcases a selection of popular products that are available to purchase from different retailers. This feature is a valuable tool for shoppers, as it allows them to quickly compare prices and features from different sources without having to visit multiple websites.

Find Results On

Find Results On is a listing carousel that offers several results picked by the search engine to answer the query. When a user is looking for a particular place that’s featured on an online directory or review site, the element will appear right below the search bar.


An FAQ SERP feature is a type of search result that displays a list of frequently asked questions (FAQs) and their answers directly on the search engine results page. It’s designed to provide users with quick and concise answers to their queries, saving them time and clicks. However, as of August 2023, Google no longer shows this feature on most websites.


The Flights SERP feature, also known as the Google Flights box, is a tool embedded directly into search results to help users quickly compare and explore flight options. It appears when Google detects a user’s intent to search for flights, such as queries for “cheap flights to London” or “flights from Seattle to New York.”

This feature shows:

  • Flight options: It displays a selection of round-trip flights for the desired route, including departure and arrival airports, dates, airlines, durations, number of transfers, and most importantly, prices.
  • Filters and sorting: Users can refine their search using filters for price range, number of stops, departure and arrival times, airlines, and more. They can also sort the results by price, duration, or departure time.
  • Direct link to Google Flights: Clicking on any flight option redirects the user to the full Google Flights search page for further details and booking options.

Hotel Pack

The hotel pack SERP feature is a box displayed by search engines like Google that shows relevant hotels based on your search query. It’s designed to help you quickly find and compare accommodations for your trip. It’s a location-based search, so be specific by including your destination.

It shows:

  • Four hotel listings
  • Map view
  • Filters

Plan a Trip

The Plan a Trip SERP feature is a tool offered by Google Search that helps users in the early stages of trip planning. It appears directly on the search results page and aggregates information from various sources to provide a comprehensive overview of travel essentials.

Google search results

Frequently Asked Questions

Google SERP Features Can be a Traffic Goldmine

Understanding Google SERP features is critical for enhancing website visibility and the user experience. From Featured Snippets and Knowledge Graphs results to Google Ads and the Map Pack, each SERP feature offers its own unique advantages and opportunities.

Are you ready to have your content optimized to earn SERP feature spots? Contact Now Media Group today to set up your free strategy call!

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