Google My Business Optimization

Local SEO Strategies That Work

Is your business not showing up at the top of your local search market? Are you tired of seeing your competitors outshine you in the search engine result pages (SERPs)? That’s why optimizing your Google My Business (GMB) listing is essential for improving your online visibility and attracting more local customers.

A well-optimized GMB profile can help your business stand out in local search results, Google Maps, and Google’s Knowledge Panel. By optimizing your Google Business Listing, you can ensure your Google Business Profiles remain prominent in Google searches. At Now Media Group, we’ll take care of this for you!

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Table of Contents

What Is a Google My Business Profile?

A Google My Business profile is a free online listing provided by Google that allows businesses to manage their online presence on Google. It’s a tool that helps businesses, both large and small, establish and maintain their presence in Google’s search results and on Google Maps.

When you partner with Now Media Group, we’ll help make sure you have an optimized Google business profile, along with managing it, and regularly updating it. With our local SEO services, you can rest assured that you’re in good hands.

How We Maximize Your Google Business Profile for Local Search Dominance

Claiming or Creating Your Listing: Before we can optimize your GMB profile, we must claim your listing if it already exists or we’ll create a new one if you don’t have a listing. Google provides a straightforward process for this, typically verifying your business through a postcard, phone call, or email.
Selecting the Right Business Category and Attributes: Your Google business profile needs the right primary business category and attributes to guide Google and potential customers to your business. These labels and characteristics define your offerings and highlight your distinct features, making your business more noticeable in related searches. We’ll make sure your business information is current and applicable by reviewing your attributes quarterly since Google might introduce new attributes mirroring search trends.
Creating Compelling Business Descriptions: Your business description is the digital equivalent of an elevator pitch to potential customers. It’s a brief yet powerful narrative that summarizes your business’s essence, offering a concise overview of how you benefit customers. We’ll accentuate your popular offerings, mention your business location and where you operate, and include detailed information in your Google My Business description to amplify your local search result visibility. We also incorporate keywords in your business description to increase your profile’s visibility in relevant searches.
Consistent NAP Details Across the Web: If you have an inconsistent business Name, Address, and Phone Number (NAP), your users will become confused or frustrated. Consistency in these details is crucial for optimizing your search results. We’ll help you by maintaining accurate and uniform NAP details across all platforms, ensuring Google and your users can easily contact and find your business.

How to Best Utilize Google Business Features

Encouraging and Managing Customer Reviews

Online reviews are the new word-of-mouth, and they have the power to make or break your business’s reputation. Encouraging and managing customer reviews isn’t just about receiving feedback; it’s a strategic way to showcase your business’s commitment to customer satisfaction. Responding to customer reviews demonstrates your business’s appreciation for their feedback. Your customers will appreciate this acknowledgment and know you take their opinions seriously.

Google Posts for Promotions and Updates

Setting up a Google Business profile allows you to create regular Google posts where you can share updates, promotions, and events, keeping your customers informed and engaged. Our team will create regular posts to keep your customers knowledgeable and send positive ranking signals to Google. These Google posts will appear in your GMB listing and help drive user engagement to your local business.

Utilizing Messaging for Real-Time Customer Service

In a world where instant communication is the standard, providing real-time customer service through messaging can significantly enhance your customers’ experience. Google My Business’s messaging feature lets customers send text messages straight to your business, enabling swift replies and personalized service.

Keeping Information Accurate and Up-to-Date

At Now Media Group, we’ll always make sure your Google business profile is up to date, that way both customers and search engines have the correct information.

Updating Business Hours and Special Hours: Your business hours are more than just numbers; they’re a promise to your customers. When your business hours are updated accurately, it helps your customers plan their visit and trust that they can rely on your business. In addition to regular business hours, we’ll also update any special hours for events or holidays to avoid any inconvenience to your customers.
Temporary Changes and Announcements: Life is full of unexpected events, and your business is no different. Whether it’s an unexpected closure or a temporary service change, communicating these changes through your Google Business Profile can help keep your customers informed and maintain their trust. Clear communication during periods of change is a fundamental component in preserving strong customer relationships.

Frequently Asked Questions

Google My Business optimization is the process of enhancing your profile to make it more attractive and engaging for potential customers, such as updating accurate business information, selecting relevant categories, soliciting customer reviews, adding high-quality images, and posting regular updates. It also provides more visibility for your business when it appears in search results.

To optimize your Google Maps listing, make sure to claim and verify a Google Business Profile, ensure it is up-to-date with your correct business name and contact information, add a keyword-rich description, include professional photos, and encourage reviews from customers.

We’ll Help You Navigate Google My Business Optimization

Local search engine optimization can’t be skipped when you’re trying to grow your business, and GMB optimization plays a large role. At Now Media Group, our team will take care of everything about your Google My Business. Don’t let your competitors stay ahead, get in touch with our local SEO experts today to set up your free strategy call.

Happy Clients

I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.

Steven Friedman

Thunder Bay Roofing

“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”

Theresa LaBranche

Front Door Medspa

We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.

Dr. Matthew Huff

Precision Dentistry & Implants of Kerrville

Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.

Dr. John Nosti

Smile Design NYC

We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.

Dr. Randolph Resnik

Resnik Implant Institute

I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.

Dr. Michael Kreimer

Michael Kreimer, DDS