Conquer Keyword Cannibalization

Avoid Using the Same Keyword Over and Over!

Effective Keyword Strategies to Optimize Your SEO

Struggling with keyword cannibalization? Let our SEO professionals help. As a digital marketing agency, we’ll make sure to avoid keyword cannibalization on your website and create content that ranks high in the search engine results pages (SERPs). You don’t have to accept being low in search results!

Contact Now Media Group today to learn more about our custom SEO services and to set up your free strategy call!

What Is Keyword Cannibalization?

Keyword cannibalization is when multiple pages target the same keyword and end up competing against each other, causing confusion for search engines and diluting the authority of each page. While it might seem like a good idea to optimize numerous pages for the same keywords, it can lead to a significant drop in search engine rankings and even harm your website’s reputation.

But that’s not all. Keyword cannibalization can also lead to:

  • Fluctuations in your search engine rankings
  • Undermining your site’s ability to attract its target audience
  • Indications of poor page quality
  • In some cases, a lower-performing page may obtain better rankings than a higher-quality converting page, potentially resulting in a lower click-through rate for the pages involved

Identifying Keyword Cannibalization on Your Website

Identifying keyword cannibalization is a crucial step in fixing it, and it can be accomplished through manual analysis or by utilizing SEO tools such as Google Search Console, Ahrefs, MOZ, and SEMrush.

Manual Analysis

Start by looking for:

  • Similar content
  • New page versions without redirects
  • Multiple paths to the same product category
  • Pages optimized for the same keyword without distinct search intent.

One effective method is to use the ‘site:[domain]’ search operator with a specific keyword on Google. This will display related pages that might cater to the same search intent, indicating a possible cannibalization issue. Once you’ve identified these pages, analyze the content and its search intent.

After identifying duplicate keyword entries, consider converting the page with the strongest domain authority into a centralized landing page that links out to unique variations. Regular manual checks for keyword cannibalization are also crucial, especially when fluctuations in rankings are noticed or expected keyword performance is not achieved.

Using SEO Tools

Google Search Console is one tool that can be used to detect keyword cannibalization by analyzing search queries, pages receiving clicks, and impressions. A keyword cannibalization checker spreadsheet can also help identify potential cannibalization by analyzing Google Data Studio CSV data.

The effective integration of SEO tools plays a critical role in the broader SEO strategy to prevent and resolve keyword cannibalization. With these tools in your SEO arsenal, you’re well-equipped to combat keyword cannibalization.

keyword research

How to Fix Keyword Cannibalization

Preventing Future Keyword Cannibalization

Keyword Mapping

Keyword mapping is a strategic approach as it connects keywords with website content, supports the content marketing strategy, and prioritizes topics that are important to target audiences.

The process of creating a keyword map involves the following steps:

  1. Define the primary goal
  2. Identify the target audience
  3. Brainstorm seed keywords
  4. Expand the keyword list
  5. Create keyword groups
  6. Analyze search intent
  7. Prioritize keywords
  8. Assigning keywords to content

Keyword mapping is part of on-page optimization and informs search engines about the relevance of each page, contributing to the site’s overall expertise, authority, and trustworthiness, as well as its keyword rankings. To improve SEO performance, align keywords with content by matching topics after thorough research and optimizing meta tags, headers, and URLs with selected keywords.

Regular Site Audits

Regular site audits help detect keyword overlap, ensure content remains optimally organized, and maintain an effective keyword strategy to avoid cannibalization. Site audits should be performed regularly, especially if there are more than 200 posts or if an audit hasn’t been conducted in over six months.

Site audits are essential for identifying the top pages and determining the sources of organic traffic. Auditing and refreshing the keyword map is a continuous process that should be integrated into the SEO strategy, contributing to staying competitive and improving organic traffic.

Frequently Asked Questions

Avoid Pesky Keyword Cannibalization Issues!

Keyword cannibalization can significantly impact a website’s SEO performance, causing ranking fluctuations and harming the website’s reputation. However, at Now Media Group, we create content strategies to avoid overlapping targeted keywords on relevant pages.

To get started or to learn more about our keyword research services, contact our digital marketing company today!

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