What Is Pay-Per-Click (PPC)?


How PPC Can Help Dental Practices

Want to fill more appointment slots without spending a lot on flashy new patient promotions? Pay-per-click (PPC) advertising may be exactly what you’re looking for. PPC puts your dental services in front of nearby searchers at that critical moment when they seek a local dentist to meet their needs. Whether they require general checkups, pediatric specialists, or advanced treatments, your ads appear when interest peaks.

The SEO team at Now Media Group leverages expertise in boosting ROI for dentists to tailor highly targeted, optimized dental PPC campaigns. Our team serves as your specialist, freeing you to focus on excellent chairside care while we attract more ideal patients. With Now Media Group as your partner, PPC works within modest marketing budgets.

Call (858) 333-8950 to transform those clicks into scheduled consultations and revenue for your growing practice.


PPC advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s essentially a way of buying visits to your website rather than attempting to earn those visits organically. PPC platforms such as Google Ads and Bing Ads allow advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for relevant keywords related to their business.

How Does PPC Work for Dentists?

PPC campaign ads for dentists would appear on search engines alongside organic results. For example, when someone searches “emergency dentist San Francisco,” ads appear for dental clinics open for emergency visits.

Dentists can bid on keywords like “dental implants,” “sedation dentistry,” “cosmetic dentistry,” and other treatment types. Your ads then appear when prospective patients search those terms. The higher your bids and quality scores, the better your ad positions.

Winning top ad spots results in more impressions and clicks from searchers. You draw traffic to your site for specific services you want to promote.

Best Practices for Dental PPC Campaigns

  1. Keyword Research: Conduct thorough keyword research to identify relevant search terms that potential patients are using to find dental services. Focus on long-tail keywords with lower competition and higher intent.
  2. Compelling Ad Copy: Write compelling and relevant ad copy that highlights the unique value propositions of your dental practice, such as specialized services, affordable pricing, or convenient hours.
  3. Landing Page Optimization: Ensure that the landing pages linked to your PPC ads are optimized for conversions. Provide clear calls-to-action (CTAs), contact information, and compelling content that encourages visitors to schedule an appointment or contact the practice.
  4. Monitor Performance: Regularly monitor the performance of your PPC campaigns and analyze key metrics such as click-through rates, conversion rates, and cost per acquisition. Use this data to refine your targeting, ad copy, and bidding strategy for optimal results.
  5. A/B Testing: Experiment with different ad creatives, headlines, and landing page designs through A/B testing to identify which variations perform best. Continuously iterate and refine your PPC campaigns based on these insights.
  6. Budget Management: Set a realistic budget for your PPC campaigns and allocate funds strategically across different ad groups and targeting parameters. Monitor spending closely and adjust bids and budgets as needed to maximize ROI.
  7. Ad Extensions: Take advantage of ad extensions such as call extensions, location extensions, and sitelink extensions to enhance the visibility and relevance of your PPC ads. These extensions provide additional information and opportunities for engagement, increasing the effectiveness of your campaigns.

Benefits of Dental PPCwebsite speed optimization - rocket launching from a computer

PPC comes with many advantages for dental practices:

  • Increased visibility to nearby searchers
  • Brand awareness for new patients
  • Track website traffic and online conversions
  • Rapid testing of keywords and messaging
  • Cost-effective patient lead generation

Get More Patients through the Door with Custom Dental PPC

Get strategic, specialized PPC management to drive patients to your dental office. Contact Now Media Group at (858) 333-8950 to get a free strategy call to discuss how customized AdWords campaigns can help grow your practice. Our team of dental marketing specialists will develop high-performing ads targeted to patients needing your services and provide analytics to maximize your ROI. Don’t leave potential patients on the table. Call Now Media Group today!

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