A major part of local SEO involves making sure a client’s listings are fully optimized, especially the most important listing, the Google Business Listing. A unique trait of Google listings is that they’re notoriously difficult to get rid of. Hitting a delete button isn’t enough– they have to be merged with another identical listing. When…
Google Analytics is an indispensable, and free, tool to keep tabs on your digital marketing performance. Even on default settings, Analytics is extremely powerful. But, if you aren’t using data segments then you aren’t getting the most out of it. Read our blog and learn all about data segments and why you should use them.
Search engines are the main source of online traffic for any business, which is why it’s important to know how your online customers or patients are using them to find you. If you are not tapping into all the opportunities for new traffic to your site, it might be time to re-evaluate your content strategy. Read our blog to get a feel for how we do that at Now Media Group.
Are you thinking about rebranding your business or practice? Read our blog to learn how a rebranding will affect your online presence and what you can do to mitigate any hit you take from the change.
Is your website mobile friendly? If not, starting April 21st, Google will penalize your site by rewarding those sites which are mobile friendly by boosting their search engine position. Read our blog to learn what a mobile friendly site is, why Google is rewarding them, and what steps you need to take to make sure your site meets the new standards.
Search engine optimization (SEO) is more than just dropping content and cleaning up backlinks. Today, we share with you five SEO terms you should know to take your internet presence to the next level and to maximize the return on your investment into your digital marketing strategy. Let us know what you think: give our consultants a call or leave a comment!
Is your practice or business showing up on Google Local results? Google Local is designed to funnel patients to the highest quality practices in their geographic area. If your business isn’t showing up, you may be missing out on a high value source of patients. Learn more about how to make your business’ online presence competitive, to make sure prospective patients see your practice first.
Did you know that the average person spends 2–4 hours per day on one or more social networks? Twitter, Google+, Facebook, Pinterest, and various other social media websites are more and more becoming standard facets of our lives, and not just for talking to friends and family. These social networks also act as sources…
Search engines, like Google, Yahoo!, and Bing, are designed to accomplish one thing: given a search query, they want to connect the user with the website of highest value. One question that naturally follows is: how do search engines judge the quality of a website? One method is by author reputation. When a website has…
You have most likely heard of the term “keyword optimization.” If you haven’t, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing…