How to Recover SEO After a Google Core Update
Experiencing the effects of Google’s core updates on your search engine optimization (SEO) rankings? No need to worry, we’re here to help! At Now Media Group, our SEO specialists are ready to assist you in overcoming challenges and strengthening your online presence.
In light of Google’s core updates, it’s important to adapt and refine your SEO strategy to maintain and improve your search engine rankings. Our digital marketing team understands the complexities of these updates and is well-equipped to guide you through the necessary adjustments. We can analyze your website’s performance, identify areas for improvement, and implement strategies to ensure that your online presence remains strong and competitive.
Contact us today by calling (858) 333-8950 to learn how we can help you recover and enhance your SEO strategy following a Google core update. Whether you’re looking to address specific issues caused by the updates or simply want to optimize your SEO efforts, our team is dedicated to providing tailored solutions that meet your unique needs.
Assess the Impact
The first step to recovery is understanding the extent of the damage. Did your traffic plummet across all pages, or are only specific sections affected? Use tools like Google Analytics and Google Search Console to get a detailed view of changes in traffic, rankings, and keyword performance.
Identify Affected Pages
Pinpoint which pages have experienced the most significant drops. This will help you focus your recovery efforts where they’re needed most. Look for patterns in the affected pages, such as content type, length, or keyword focus.
Analyze Ranking Changes
Check which keywords have seen the biggest declines. Understanding this can provide insights into why your pages might have been impacted. Are there new competitors ranking for these keywords? Have search intents shifted?
Understand What Google Update Targeted
Every core update has specific focus areas, such as content quality, user experience, or mobile usability. While Google doesn’t always provide detailed guidance, it often gives broad hints. Follow research and industry experts’ analyses and opinions on the latest update to grasp its primary targets.
Read Google’s Guidelines
Google often releases information and guidelines following major updates. Familiarize yourself with these to align your content and SEO strategies with Google’s evolving standards.
Follow SEO Experts
Stay updated with insights from SEO experts who analyze core updates. Their expertise can provide valuable interpretations of the changes and actionable advice for recovery.
Improve Content Quality
Google’s core updates frequently target content quality. If your site has been affected, it might be time for a content audit. High-quality, relevant content is always a safe bet for improving your rankings.
Conduct a Content Audit
Review your existing content to identify areas for improvement. Focus on enhancing readability, updating outdated information, and ensuring that each piece of content provides real value to your audience.
E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
Emphasize E-E-A-T in your content. Ensure that your articles are written by knowledgeable authors, backed by credible sources, and published on a trustworthy site. Adding author bios, citing reputable sources, and earning backlinks from authoritative sites can help.
Optimize User Experience
A positive user experience is necessary for maintaining good SEO health. Google’s updates often reward sites that provide a seamless, user-friendly experience.
Mobile Optimization
Ensure your site is mobile-friendly. With more users accessing content on their phones, Google prioritizes mobile usability. Use responsive design, optimize loading speeds, and ensure easy navigation on smaller screens.
Improve Page Load Times
Slow-loading pages can frustrate users and hurt your rankings. Use tools like Google PageSpeed Insights to identify and fix issues that are slowing down your site.
Monitor and Adapt
Recovery isn’t instant. It requires ongoing monitoring and adjustments. Keep an eye on your analytics, watch for changes in rankings, and be prepared to tweak your strategy as needed.
Regularly Check Performance
Use tools like Google Analytics and Search Console to track your recovery progress. Look for gradual improvements in traffic and rankings as you implement changes.
Stay Agile
SEO is a long-term game. Stay agile and be ready to adapt to new updates and trends. Continually refine your strategy based on performance data and emerging best practices.
Stay Informed and Proactive
SEO is always evolving. Staying informed and proactive is key to not just recovery, but ongoing success.
Keep Learning
Stay updated with the latest SEO trends and best practices by following industry blogs, attending webinars, and participating in forums.
Engage with the SEO Community
Engage with the SEO community on platforms like Twitter, LinkedIn, and specialized forums. Sharing experiences and insights can provide new perspectives and strategies.
Resilience and Recovery Await!
Recovering from a hit by Google’s core update can be challenging, but it’s far from impossible. By assessing the impact, understanding the update, improving content quality, optimizing user experience, and staying informed, you can navigate the storm and come out stronger on the other side. SEO is a journey, and resilience is your greatest asset.
At Now Media Group, we’re here to support you every step of the way. Contact us at (858) 333-8950 to learn how we can help you recover and thrive after a Google core update.