PPC Advertising on Facebook & Instagram

PPC, Social Media

Target Your Ideal Customers Online with Precision

Pay-per-click (PPC) advertising is a model of Internet marketing where advertisers pay a fee each time their ad is clicked. Essentially, you can pay to have your ads appear on Facebook, Instagram, search engines, and more in front of targeted audiences likely to be interested in your products or services. When set up and managed effectively, PPC can be a cost-efficient way to drive traffic, generate leads, and increase brand awareness.

Now Media Group provides comprehensive digital marketing services, including social media marketing on platforms like Facebook and Instagram. To learn more about how we can expand your digital reach, give us a call at (858) 333-8950.

Why Advertise on Facebook and Instagramlaptop

With over 2.9 billion monthly active users on Facebook and over 1 billion on Instagram, the combined audience size is massive. These platforms provide detailed ad targeting options, allowing you to hone in on very specific demographics, targeted locations, and user interests relevant to your business. Cost per click or conversion (CPC) tends to be relatively low compared to other paid channels. Additionally, powerful pixel tracking and custom/lookalike audience features allow you to easily retarget users who previously engaged with your ads or content.

We can create social media ads that bring relevant patients to your dental practice. With an allocated budget set to PPC, you can start adding new patients to your dental community.

Key Benefits and Metrics to Track

The main benefits you can expect from Facebook and Instagram advertising include increased website traffic at a typically lower cost per visit, more lead generation and/or conversions for less money per conversion, expanded brand reach and awareness, and high levels of audience engagement.

Specific metrics to closely monitor for PPC performance include:

  • Cost per website click/visit
  • Click-through-rate (CTR)
  • Cost per conversion
  • Number of conversions
  • Engagement (reactions, comments, and shares)

Setting Up Your Campaigns

To start advertising, you’ll need to create ad accounts on Facebook and Instagram. You can manage both from the Meta Ads Manager platform. When setting up campaigns, you’ll want to establish campaign objectives, whether website traffic, lead generation/conversions, or simply brand awareness across the platforms’ different placement options.

You’ll also want to utilize the detailed audience, budget, tracking, and bidding options available. For example, target specific locations, age ranges, interests, and behaviors that reflect your ideal customers. Carefully test different creative images, copy, captions, and calls to action. Place ads across the Facebook and Instagram news feeds as well as Instagram stories for a broader reach.

Not sure where to start? Contact our digital marketing agency today! Our PPC services are customized to meet your goals.

Optimizing for Better Performance

To improve PPC performance over time, implement an iterative process of creating multiple ad variations and placements to determine what resonates best with your audiences. By routinely assessing metrics for each, you can optimize bids and budgets to gradually decrease costs while increasing relevant traffic and conversions.

Additionally, try expanding your target audience slightly or adjusting placement combinations if you haven’t found the right recipe just yet. Use negative keywords to reduce irrelevant engagement from users unlikely to purchase.

Retargeting TipsPPC Promotions

Setting up the Facebook pixel and building out custom audiences allows you to create tailored remarketing campaigns focused on users who previously visited your website or engaged with your ads and posts. This technique significantly boosts relevance and conversions from your PPC spend. Similarly, lookalike audiences help expand your reach to “similar” users.

Why Choose Now Media Group?

Do you need a new marketing company for your PPC ventures? Here are the five reasons to choose our team for your PPC advertising:

  • Customized Campaigns: We tailor every PPC detail specifically to your dental practice and location rather than take a one-size-fits-all approach. From targeted keywords to compelling ad copy, we optimize for your unique situation.
  • Focused on Conversions: Simply driving clicks is easy, but converting those clicks into scheduled appointments requires a thoughtful strategy. Our team analyzes key metrics to maximize the ROI of your ad spend.
  • Results-Driven Tracking: Powerful analytics provide insight into what keyword terms and PPC elements work best. We’ll demonstrate the value of your investment with regular performance reports.
  • Scaling for Growth: Whether you’re focused on adding patients in the next few months or want steady growth for years to come, we scale your PPC budget to achieve your expansion goals.
  • Dedicated Communication: Have questions or want to discuss new promotions? You get reliable access to your account manager for updates and adjustments, keeping your vision aligned.

Get Expert Help Creating Targeted PPC Campaigns That Deliver Results

Get in touch with one of Now Media Group’s specialists today by calling (858) 333-8950 to discuss how custom social media PPC and retargeting strategies can boost traffic, leads, and sales for your brand. Investing in professionally managed campaigns is essential if you want to maximize your ROI and outpace competitors in the digital space.

Related Resources

Now Media Group

7777 Alvarado Rd.
Suite 706
La Mesa, CA 91942

Office Hours

7am - 3:30pm
7am - 3:30pm
7am - 3:30pm
7am - 3:30pm
7am - 3:30pm