Free Tools for PPC Reporting

Achieve Your Best Results with the Help of PPC Tools

Pay-per-click (PPC) advertising is an indispensable component of digital marketing strategies. However, managing and reporting on PPC campaigns can be complex and time-consuming. Thankfully, there are several free tools available that can streamline your PPC reporting process, providing you with valuable insights without costing a dime.

Are you ready to elevate your PPC game? Let Now Media Group help! To get started with our digital marketing agency, call us today at (858) 333-8950 to schedule a free strategy consultation.

Google Analytics

Google Analytics is a powerful, free tool that offers comprehensive insights into your website’s traffic and user behavior. For PPC campaigns, it’s invaluable for tracking conversions, analyzing traffic sources, and understanding user engagement.

Key Features:

• Conversion Tracking: Set up goals and track conversions to measure the effectiveness of your PPC campaigns.
• Custom Reports: Create custom reports to monitor the performance of your PPC keywords, ads, and landing pages.
• Audience Insights: Gain insights into your audience’s demographics, interests, and behavior to refine your targeting strategies.

How to Use It:

1. Link your Google Ads account to Google Analytics.
2. Set up conversion tracking and goals in Google Analytics.
3. Create custom reports focusing on PPC metrics such as Click-Through Rate (CTR), Cost-Per-Click (CPC), and Conversion Rate.

Benefits:

• Free to use and integrates seamlessly with Google Ads.
• Provides in-depth analytics and user behavior data.

Google Ads Keyword Planner

Google Ads Keyword Planner is a free tool designed to help you find new keywords and get traffic estimates. It’s essential for planning your PPC campaigns and optimizing your keyword strategy.

Key Features:

• Keyword Suggestions: Get ideas for new keywords based on your industry, location, and target audience.
• Search Volume Data: View historical search volume data and forecast the performance of your keywords.
• Competition Analysis: See how competitive your keywords are and get bid estimates.

How to Use It:

1. Access Keyword Planner through your Google Ads account.
2. Enter your product or service information to generate keyword ideas.
3. Review search volume data, competition level, and suggested bids to refine your keyword list.

Benefits:

• A free tool that’s essential for keyword research and campaign planning.
• Helps you discover high-performing keywords and understand their potential.

Bing Ads Intelligence

Bing Ads Intelligence is a free Excel plugin that helps you analyze and manage your PPC campaigns on Bing. It provides keyword suggestions, competitive analysis, and performance tracking directly within Excel.

Key Features:

• Keyword Research: Get keyword suggestions, search volume data, and competition analysis.
• Performance Data: Import data from your Bing Ads account to Excel for detailed analysis.
• Bid Estimates: Use the tool to get bid estimates and forecast campaign performance.

How to Use It:

1. Download and install Bing Ads Intelligence from the Bing Ads website.
2. Open Excel and access the Bing Ads Intelligence plugin.
3. Use the tool to pull data from your Bing Ads account and analyze keyword performance.

Benefits:

• Free and easy to integrate with Excel, making it perfect for data-driven marketers.
• Provides comprehensive insights and performance metrics for Bing Ads campaigns.

Ubersuggest

Ubersuggest, created by Neil Patel, is a free SEO tool that also offers valuable PPC insights. It helps you find keyword ideas, analyze your competitors, and track your website’s performance.

Key Features:

• Keyword Suggestions: Discover new keywords with search volume data, competition level, and CPC estimates.
• Competitor Analysis: Analyze your competitors’ keywords, backlinks, and traffic sources.
• Site Audit: Perform a site audit to identify SEO issues that could impact your PPC campaigns.

How to Use It:

1. Sign up for a free account on Ubersuggest.
2. Enter your target keywords or domain to generate keyword suggestions and competitor insights.
3. Use the data to refine your PPC strategy and optimize your campaigns.

Benefits:

• Free tier available with essential PPC and SEO features.
• User-friendly interface with actionable insights for PPC optimization.

SEMrush (Free Version)

SEMrush is a popular SEO and PPC tool that offers a free version with limited features. It’s ideal for conducting keyword research, competitor analysis, and tracking PPC performance.

Key Features:

• Keyword Research: Explore keyword ideas, search volume, and competition level.
• Competitor Analysis: Get insights into your competitors’ PPC strategies, including their top-performing keywords and ads.
• Position Tracking: Track your website’s ranking positions for targeted keywords.

How to Use It:

1. Sign up for a free SEMrush account.
2. Use the Keyword Overview tool to find keyword ideas and analyze competition.
3. Utilize the Domain Overview tool to analyze competitors’ PPC strategies.

Benefits:

• The free version offers robust features for keyword research and competitor analysis.
• Provides valuable data to enhance your PPC campaign strategy.

Elevate Your PPC Campaign

Whether you’re looking for keyword research, competitor analysis, or data visualization, these tools have you covered. Start leveraging these free resources today to elevate your PPC reporting and take your campaigns to the next level! For more tips and tricks on PPC management, contact our PPC agency at (858) 333-8950 for a free personalized consultation!