Evoking Feelings That Fuel Dental Leads
Achieving success with dental PPC and landing pages requires more than just technical know-how; it’s also about understanding patient psychology. Our PPC experts at Now Media Group can leverage emotional triggers in our digital marketing campaigns to create ads that compel prospects to take action. Our experienced professionals can help you understand some of the most effective emotional triggers used in dental niche lead generation and integrate them into your custom strategy for the results you’ve been waiting for.
Whether you need comprehensive PPC campaign management or just consultative advice for fine-tuning your ads, the seasoned dental marketing professionals at Now Media Group have the skills and experience to amplify your success. Give us a call at (858) 333-8950 to learn how we can help you drive more leads through emotional appeal.
What Is an Emotional Trigger?
An emotional trigger refers to content that’s designed to tap into an existing feeling that compels someone to take action. They go beyond providing practical information or touting features. These triggers aim to fuel emotional decision-making.
For example, depicting someone frowning with bad teeth and covering their smile will awaken self-conscious feelings in an audience and trigger them to schedule a consultation for enhancement. A picture of a young child crying due to tooth pain can trigger nurturing feelings in parents and motivation to book appointments for their kids.
Emotional triggers influence behavior and decision-making by appealing to deep psychological needs and desires like confidence, attractiveness, anxiety relief, responsibility, social belonging, and more. Even when prospects don’t logically need dental treatment or cosmetic work, you can sway them to act by tapping into emotions.
Common Emotional Triggers
Fear Appeals
Teeth and gum problems strike fear even in the most stoic of patients. You may try using dramatic (yet ethical) fear appeals focused on avoiding painful medical procedures due to a lack of regular dental checkups. Examples include:
- “Are your headaches caused by a tooth infection? Don’t risk pulling teeth!”
- “Worried your child’s growing cavities may end in emergency surgery? Come see us!”
These are common phrases used to convince patients that they should act fast when dental problems strike.
Desire for Confidence and Social Acceptance
A bright, beautiful smile goes hand in hand with self-esteem and being comfortable in your skin. Your advertising can tap into this desire, persuading potential patients that, with the right treatment, their smile can improve how they feel each and every day. Examples may include:
- “Stained, discolored teeth? We’ll have you smiling confidently again in no time.”
- “Invest in a smile makeover so you shine at every social occasion.”
Good Parenting and Nurturing
Parents want to provide the very best care for their children, and dental care should start at an early age. Make them feel like superheroes for their children. Some examples of this include:
- “Be the best caregiver–get little Jimmy scheduled for his first checkup today!”
- “Does your child grind her teeth at night? Call now to nip problems in the bud!”
Strategically Incorporate Emotion
From images to copy and beyond, add emotion to the entire structure of your ads:
- Evocative Images: Depict happy patients, grimacing patients in pain, and closeups of dental work.
- Emotional Questions: “Is your child’s smile worth protecting? Call today for an exam.”
- Patient Stories: “Sarah avoided gum grafts thanks to early periodontal treatment from Dr. Smith.”
- A/B Testing: Try different emotional hooks and see which perform best. Fear? Nurturing? Pride?
You don’t need to stick with one type of tactic or emotion. Create a variety that ensures you can grab the attention of all types of potential patients.
Reflect That Feeling on Your Landing Pages
Ok, so your ads are full of emotion; what’s next? Think of carrying that emotional momentum from your ads into custom landing pages. When creating these landing pages, you may incorporate the following:
- Photos: Try adding anxiety-inducing dental closeups or joyful patients post-treatment.
- Copy: “See why over 500 patients leave our office beaming with joy each month.”
- Guarantees: “If you’re not thrilled with your smile makeover, it’s on us!” This reduces fear and anxiety.
Incorporate emotion into acquisition efforts like pay-per-click ads and corresponding landing pages. Continually A/B test what motivates patients most–the results may surprise you! Just remember to measure success based on engagement metrics, not vanity metrics.
Why Choose Now Media Group?
When it comes to dental PPC management, you want specialists focused solely on driving new patients to your practice. Now Media Group gives dentists a dedicated partner with proven pay-per-click expertise.
Here are 5 key reasons to choose our team for your PPC advertising:
- Customized Campaigns: We tailor every PPC detail specifically to your practice and location rather than take a one-size-fits-all approach. From targeted keywords to compelling ad copy, we optimize for your unique situation.
- Focused on Conversions: Simply driving clicks is easy, but converting those clicks into scheduled appointments requires a thoughtful strategy. Our team analyzes key metrics to maximize the ROI of your ad spend.
- Results-Driven Tracking: Powerful analytics provide insight into what keyword terms and PPC elements work best. We demonstrate the value of your investment with regular performance reports.
- Scaling for Growth: Whether you’re focused on adding patients in the next few months or want steady growth for years to come, we scale your PPC budget to achieve your expansion goals.
- Dedicated Communication: Have questions or want to discuss new promotions? You get reliable access to your account manager for updates and adjustments, keeping your vision aligned.
Get strategic, specialized PPC management to drive patients to your dental office. Contact Now Media Group at (858) 333-8950 to get a free strategy call!
Crafted Conversion: Call Now Media Group for Custom Emotional PPC
If you’re ready to boost your dental practice’s PPC results through emotional triggers, the experts at Now Media Group can help take your campaigns to new heights. Rather than settling for self-serve PPC platforms, partner with our award-winning team to create high-converting ads tuned to your audience’s motivations. Whether you need our comprehensive managed services or just expert consulting on fine-tuning existing efforts, we’ll design a custom solution for your needs and budget. Stop wasting money on basic PPC and instead entrust true psychology-focused dental advertising professionals to unlock your practice’s growth.
Give Now Media Group a call today at (858) 333-8950 to discuss how we can craft emotionally charged ads that compel more prospects to convert.