Highlight Your Practice Philosophy Through Email Campaigns
Every business needs a set of core values that guide its operations and decision-making. For dental practices, clearly defined core values shape the entire patient experience, from front-office interactions to treatment philosophies. They inform your branding, employee culture, and what sets you apart from other competing practices. But simply having core values isn’t enough—consistently reinforce and exemplify those principles through your actions and marketing. Email provides the perfect channel for communicating your practice’s core values directly to patients and prospects on an ongoing basis.
At Now Media Group, our San Diego, CA-based digital marketing team can guide your digital marketing efforts to connect with new patients and make existing ones feel valued. Call (858) 333-8950 to get started.
Identify Your Core Practice Values
The first step is to take a hard look at what values and qualities are most essential to your dental practice’s identity and approach. This requires some introspection to pinpoint the three to five tenets you want to be known for.
Common core values for dental practices include:
- Patient-centered, personalized care
- Clinical excellence and mastery of skills
- Compassionate, empathetic service
- Ethical, honest treatment recommendations
- Commitment to the local community
- Constant learning, professional development
- Embracing innovation and new technologies
Your core values should authentically reflect your practice’s genuine priorities and passion points. Don’t just choose generic principles everyone else claims to have! Dig deep to identify what truly makes your dental office unique and how patients visiting your practice will benefit them.
Reinforce Values Through Consistent Email Campaigns
With your core values established, the next step is reinforcing them through your email marketing content and branding. Here are some tactics you may consider using:
- Use a core value as the theme for monthly email newsletters (e.g., “This month’s focus: Clinical Excellence at ABC Dental”)
- Share stories that exemplify one of your practice values in action (e.g., a patient testimonial about great customer service)
- Feature photos of team members alongside quotes on how they live out a core value like integrity or lifelong learning
- Link to blog posts that dive deeper into one of your core principles (e.g., your philosophy on holistic care)
- Design branded graphics, visuals, and GIFs that spotlight a value in creative ways
- Use language that consistently echos your core values (e.g., “compassionate care” instead of just “friendly service”)
- Include a “Values Statement” section in your email sign-offs summarizing the top two to three practice tenets
Extend Values Reinforcement Beyond Email
While your email marketing campaigns are central to core values communication, you’ll maximize the impact by echoing those same tenets across other channels and marketing assets. Try:
- Adding a prominent “Core Values” section to your dental website that describes each principle
- Creating social media content (posts, graphics, and videos) that highlights and brings your values to life
- Displaying your value statements, slogans, and branded visuals throughout your office
- Incorporating values into new employee training and operational processes
- Launching a core value-themed ad campaign for brand awareness in alignment with other marketing
The more you reinforce and exemplify your core principles in visible, tangible ways, the more those values become inseparable from your practice’s brand identity.
Let Your Values Shape Everything
Ultimately, your core practice values should guide all your major decisions—from growth and expansion plans to new treatment offerings to team culture. They lend cohesiveness to your entire operation and patient experience. And they give you a clear point of differentiation versus competitors by boldly declaring, “This is who we are.”
Need assistance leveling up your practice’s brand and infusing authenticity through core value reinforcement? Now Media Group can help craft custom dental marketing assets and campaigns that perfectly capture and amplify what makes you special. Call (858) 333-8950 to schedule your consultation today.