Dental Marketing for Specialized Practices


Get Your Dental Niche Noticed

In today’s competitive dental industry, marketing is more important than ever for specialized practices providing services such as orthodontics, oral surgery, and dental implants. With so many options for patients, from general dentistry to clear aligners, standing out and attracting new patients requires a strategic and targeted marketing approach.

In this blog post, the Now Media Group team explores some of the key strategies for dental marketing success regarding specialized services. Call (858) 333-8950 to schedule a consultation with our dental marketing pros and experience real results for your business!

The Importance of Clarifying Your NicheSEO

The first step in defining your space in the industry is clearly defining and communicating what makes your practice unique. How do you differentiate from competitors and general dentists? What specific problems do you solve for patients?

The more you can clarify and promote your niche, the better. For an orthodontist, this may mean emphasizing your expertise in lingual or invisible braces. For an oral surgeon, it’s highlighting your skills with dental implants and wisdom tooth extraction. Taking the time to crystallize your niche is key.

Optimizing Your Website

Your website is your 24/7 marketing workhorse and first impression for many patients. You’ll want to ensure that your website aligns with your specific dental niche and contains relevant keywords throughout. This helps with SEO so patients can find you when searching for terms like “no braces orthodontist” or “dental implants specialist.”

The content should educate visitors on your services, credentials, and what makes you unique. Prominent calls to action to request appointments are also essential.

Leveraging Reviews

Reviews are tremendously influential today, with over 90 percent of consumers reading them before making buying decisions. Encourage happy patients to leave detailed reviews on Google, Facebook, and other sites. Respond professionally to any negative feedback. Also, consider proactively gathering video testimonials from patients who can speak to their positive experiences and share them on your website and social media.

Using PPC Ads Strategically woman checking social media

Pay-per-click ads like Google Ads allow you to appear prominently in search results and reach patients actively looking for your services. The key is to always track your metrics — impressions, clicks, and conversions — and optimize for best results.

Take advantage of ad extensions like call buttons, location info, etc. PPC works best when integrated with SEO to capture patients searching organically and via ads.

Harnessing the Power of Social Media

Social platforms like Facebook and Instagram continue to be important marketing tools. Use them to share your specialty expertise, before and after photos, interesting dental info, promotions, and more.

Instagram, in particular, tends to have high engagement levels. Sponsoring posts is a quick way to expand your reach. YouTube can also help — upload educational videos, practice tours, staff introduction videos, and more.

Offering Free Consultations

Providing complimentary consultations is an effective way to introduce prospective patients to your practice in person. They can ask questions, meet your team, and gain confidence in choosing you for care. Be sure to have systems to capture their contact info at the visit and follow up promptly. When appropriate, include before and after photos from your niche during the consult.

Partnering with Referral Sources

Other practitioners like general dentists and primary care physicians can be excellent referral sources, directing patients who need specialized care to your practice. Nurture these relationships by keeping colleagues informed about your services and how you can help their patients.

Staying Top-of-Mind with Existing Patients

Your current patient base offers opportunities to fill appointment slots during slow periods or seasons. Use email, text messages, social media, and direct mail to remind them it’s time for their annual exam, cleanings, or dental checkups. Educate them on new offerings at your practice.

Use Digital Marketing to Your Specialized Practice’s Advantage

Specialized dental practices like orthodontists, oral surgeons, and implant providers face unique marketing challenges — and opportunities. By clearly defining your niche, optimizing your online presence, harnessing social media, and using other strategies, you can stand out from the competition and attract your ideal patients.

With the right marketing plan, your specialized practice can thrive even in the most competitive dental markets. To get started with your personalized digital marketing strategy, contact Now Media Group today and schedule your free website evaluation!

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