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Digital Marketing For Lawyers: Which Methods Are Best?

April 10, 2017Nicholas Napierdigital marketing, law marketing, lawyers, PPC marketing

Digital marketing is surging in popularity, and if your law firm is skipping out on it, you’re losing valuable clients to the competition. Research confirms that digital marketing is not only on the rise, but it’s highly effective. It’s no longer enough to simply have a website, now it must be optimized with strong links…

6 Marketing Apps That Can Boost Your Law Business

February 27, 2017Nicholas Napierboomerang, law marketing, lawyers, marketing apps, marketing tools

The real challenge with making a list of outstanding marketing apps is narrowing it down. From managing contacts to helping you brainstorm ideas, there are dozens of ways that business apps help lawyers and entrepreneurs get ahead. In an age where digital marketing can make the difference between 10 clients and 1000, every tool offers…

Be Bold: SEO & Multichannel Marketing in 2016

January 28, 2016Jonathan Finegoldmultichannel marketing

Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.

Retargeting PPC

Why We’re Retargeting and Why You Should Too

January 20, 2016Jonathan Finegold

98 percent of visitors won’t convert the first time they reach your website. Retargeting helps to remind them that your website is there to come back to, helping your customers complete their decision-making process.

What Great Email Personalization Looks Like

August 20, 2015Jonathan Finegold

With email marketing, personalization makes all the difference. But, personalization goes beyond addressing the recipient by their name. We share some examples of how politicians and companies are finding new ways of making their emails stand out to their constituents and customers. By applying the lessons to your own email marketing, you can start seeing better results.

Better communication with patients can solve many of your hygiene department problems.

Solving Hygiene Department Pain Points

August 12, 2015Jonathan Finegold1 commentTips and Tricks

An unproductive hygiene department might be costing you over $100,000 a year in lost business. Learn how to use the existing elements of your marketing strategy to increase productivity in your office by scheduling more appointments.

Pay-per-click earns your business immediate visibility.

Where Should I Advertise: Bing or Google?

July 2, 2015Jonathan FinegoldAdWords, Bing

Bing and Google both offer their platforms to advertise small businesses like yours. Which is best for your market? We offer some insight that can help you decide where your investment will garner the greater return.

How Your Infosite Helps Your Main Site

October 16, 2014Jonathan Finegold

One of Now Media Group’s specialties is the infosite, which is a website that is dedicated exclusively to providing patients with a rich amount of information about a particular treatment. For an example, check out the dental implants infosite we’ve recently built for Dr. Medhat Dawoud, in West Orange, NJ. A common question we’re asked…

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