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Emotion drives action. Your marketing should be emotional.

Emotion Drives Action. Does Your Content Team Get It?

June 27, 2019Jonathan Finegold

Our emotions determine the decisions we make. They are guides that we use to feel the legitimacy of our choices. In fact, without emotions, we can’t make decisions at all — including a decision as simple as whether we should keep consuming the content available to us on a website, your website perhaps. Yet, so…

How We Make YOU the Topical Authority [UPDATED 2018]

August 23, 2018Jonathan Finegold1 comment

In a highly competitive market, your goal should be being the authority on your product or service to your customers. The way you do that is by providing a range of content that addresses the various motivations behind the search queries your customers used to find you. We show you how to go about doing this by using our dental implant InfoSite as an example.

Google’s “Medic” Update: What You Need to Know & 8 Things You Can Do About It

August 16, 2018Jonathan Finegold

Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we had gotten past the age of big, sudden algorithm changes with significant impact across the board, like Penguin and Panda, and had entered…

Is your site's content out of the box?

Is Your Website’s Content Out-of-the-Box?

October 29, 2015Jonathan Finegoldmarketing

The digital world is full of businesses with the same exact marketing strategy. To succeed, you need to stand out. You need an agency that can help you think out-of-the-box. How can you know such an agency when you find one? We provide two examples of what an out-of-the-box content strategy can look like.

How to Build a Buyer Persona from Scratch [Wonkish]

October 7, 2015Jonathan FinegoldTips and Tricks

Buyer personas are character sheets that you can build to define a typical customer. By collecting information on your customers, you can use it to inform your digital marketing strategy. But, building a buyer persona is not easy. We share some advice on how to go about collecting the data you need.

What Great Email Personalization Looks Like

August 20, 2015Jonathan Finegold

With email marketing, personalization makes all the difference. But, personalization goes beyond addressing the recipient by their name. We share some examples of how politicians and companies are finding new ways of making their emails stand out to their constituents and customers. By applying the lessons to your own email marketing, you can start seeing better results.

The Now Media Group home page!

Does Your Site Reflect the Quality of Your Services?

July 31, 2015Jonathan Finegold1 comment

Your website serves a first impression, and if it’s not to the same standard as your products or services you may be sending prospective customers the wrong idea about your business. Having a high-quality website is paramount for communicating to customers what they can expect from doing business with you.

Is it time your site get a content revamp?

Is it Time For New Content?

April 2, 2015Jonathan Finegold1 commentcontent writing, SEO

Search engines are the main source of online traffic for any business, which is why it’s important to know how your online customers or patients are using them to find you. If you are not tapping into all the opportunities for new traffic to your site, it might be time to re-evaluate your content strategy. Read our blog to get a feel for how we do that at Now Media Group.

Meet Your Business Goals with Content Marketing

March 18, 2015Jonathan Finegoldblogging, content writing, digital analytics

89 percent of businesses have found that content marketing has been successful at helping them achieve their business objectives. Given this success, 92 percent of businesses are either increasing or maintaining their existing content marketing budgets. By engaging and educating prospective customers, clients, and patients, content remains one of the main digital marketing channels by which to attract new leads and retain the ones you’ve already learned.

A screenshot of one of our awesome blogs.

What’s a Blog Good For?

March 4, 2015Jonathan Finegold1 commentblogging, content writing, online marketing

Small businesses can use blogging to target and capture the audience they seek, keeping their brand, services, and product at the top of their reader’s minds. Are you taking advantage of this tool? Learn more about how to use a blog to grow your business.

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Phone: (858) 333-8950
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