The August 2024 Google Core Update is Here
Google’s August 2024 core update is the latest in a series of algorithm adjustments to improve search results. While the specifics of these updates are typically kept under wraps, the general goal is to ensure that the most relevant and helpful content rises to the top of search engine results pages (SERPs).
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What is a Core Update?
Unlike targeted updates that focus on specific areas like product reviews or local search, core updates are broad algorithm adjustments that affect how Google evaluates the overall quality and relevance of content. They’re designed to better align search results with user intent and satisfaction.
Why is This Update Significant?
The August 2024 core update is particularly noteworthy because it incorporates feedback received from website owners and creators following the September 2023 helpful content update. This suggests a potential shift in Google’s evaluation criteria and a greater emphasis on user-centric content. With all of the noise behind the previous core updates demoting smaller businesses that created helpful content, this update may bring those websites back up in the rankings.
Potential Impact of the August 2024 Core Update
The rollout of a core update can often lead to fluctuations in search rankings. Some websites may experience traffic increases, while others may see a decline. It’s essential to remember that these changes are part of Google’s ongoing effort to improve search results and that the overall goal is to benefit users.
Potential impacts on websites:
- Increased visibility: Websites that consistently produce high-quality, informative, and engaging content may see an improvement in search rankings.
- Decreased visibility: Sites that rely heavily on keyword stuffing, thin content, or other manipulative tactics may experience a decline in rankings.
- Ranking fluctuations: Even websites with high-quality content may experience temporary ranking changes during the rollout period.
Google wrote on its blog:
“Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. This latest update takes into account the feedback we’ve heard from some creators and others over the past few months. As always, we aim to connect people with a range of high-quality sites, including “small” or “independent” sites that are creating useful, original content on relevant searches. This is an area we’ll continue to address in future updates. This update also aims to better capture improvements that sites may have made, so we can continue to surface the best of the web.
We’ve also updated our help page about core updates, which includes more in-depth guidance for those who may see changes after an update.”
Remember: While the August 2024 core update may cause temporary fluctuations, focusing on creating valuable content and providing a great user experience will ultimately benefit your website in the long run.
Contact Now Media Group Today!
With Google constantly updating its algorithms, it can be hard to stay on top of the search results. That’s where Now Media Group comes in. With a full suite of digital marketing services, we can help increase your website’s visibility and traffic. To learn more, contact our marketing team today by calling (858) 333-8950.