Steven Friedman
Thunder Bay Roofing
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Roofing Marketing Agency for Roofers Across the US & Canada
Thunder Bay Roofing's views on Google Search and Maps went up over 100%, with a 31% average increase in calls, website visits, and direction requests combined vs the prior year.
100%+
Increase in Views on Google Search and Maps
Increase in Views on Google Search and Maps
31%
Average Increase in Calls, Website Visits, and Direction Requests Combined vs the Prior Year
Average Increase in Calls, Website Visits, and Direction Requests Combined vs the Prior Year
A Roofing Marketing Agency Built Around Calls, Estimates and Reviews
Now Media Group is a roofing marketing agency that helps roofing companies across the United States and Canada get found and get called. We run local search, Google Business Profile, websites, and social media as one plan. For Thunder Bay Roofing, views on Google Search and Maps went up over 100%, and calls, website visits, and direction requests combined rose 31% on average vs the prior year.
You know your market and your crews. We handle the part where homeowners find you, trust what they see, and pick up the phone.
Ready to talk about your market? Book a free strategy call or call (858) 333-8950.
Let’s Get Your Phone Ringing
If you run a roofing company anywhere in the United States or Canada and want more calls from homeowners, let’s talk. We will review your Google listing, website, and reviews, and tell you plainly what we would do first.
Or call (858) 333-8950, Monday to Friday, 7:00 a.m. to 3:30 p.m. PT.
Proof: Thunder Bay Roofing
Thunder Bay Roofing is a residential and commercial roofing, siding, and gutter company run by owners Nick and Steven. When they hired us, they had no Google Business Profile and no website. We started from a blank page.
We created and verified their Google Business Profile, added services and before-and-after project photos, published monthly Google posts, and replied to reviews. We built their website from scratch with their Maps listing and service areas on it, built consistent citations, and asked the manufacturers and organizations they work with for backlinks.
The result: views on Google Search and Maps went up over 100%, and they saw a 31% average increase in calls, website visits, and direction requests combined vs the prior year.
“I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.”
Steven Friedman, Thunder Bay Roofing
Built for Roofing Company Owners in the US and Canada
For owners and general managers of residential and commercial roofing companies who want more booked estimates. It fits you if:
- You are a newer roofing company building a Google presence from zero, like Thunder Bay Roofing was
- You have a website and a Google listing, but they are not bringing in steady calls
- You are tired of paying for leads that three other roofers also got
- You work anywhere in the United States or Canada. You do not need to be near our office
What We Do for Roofing Companies
Good marketing for roofers is not one channel. A homeowner with a leak searches Google, checks your Maps listing, reads your reviews, and visits your site before calling. Each step builds trust or loses the job. We cover every step and report the numbers tied to your phone: calls, website visits, direction requests, and Google Search and Maps views.
Local Search, Websites, and Social That Work Together
Google Business Profile Setup and Management
Your Google listing is often the first thing a homeowner sees. We create or clean up your profile, add job photos, post monthly updates, and respond to reviews. See our Google Business Profile and citations service.
Local Search Visibility
We make sure your service areas, address, and phone number are consistent across your site and the directories Google trusts, and we build backlinks from real relationships like the manufacturers and associations you already work with. For the full organic search program, see our roofing SEO page.
Roofing Websites That Turn Visits Into Estimate Requests
A roofing website should show your work, your service areas, and an easy way to request an estimate from any phone. We build new sites or rebuild yours. Learn more about our web design work.
Social Media and Video
Finished roofs make great content. We turn job photos into posts and short videos that keep your name familiar where you work. See social media marketing.
How We Work With Roofers in the US and Canada
- Strategy call and audit. We review your Google listing, website, reviews, and local competitors.
- A plan built around your market. We set priorities together.
- Build and launch. Listings, site updates, citations, and content go live in a sensible order, not all at once.
- Monthly reporting you can read. Calls, website visits, direction requests, and Google Search and Maps views, explained in plain language.
Roofing Lead Generation: Leads You Own vs. Shared Leads
Bought leads can fill a slow week, but many lead services sell the same homeowner inquiry to several roofers. You end up racing competitors to the phone.
Roofing lead generation through your own Google listing, website, and reviews works differently. The homeowner found you and chose to call you. Those calls come from assets your company owns, and every review and project photo makes the next call easier to win.
Signs Your Roofing Company Marketing Needs a Partner
- Your Google listing has old photos, few recent reviews, or unanswered questions
- Your website is hard to use on a phone, or you do not have one yet
- Storm season comes and goes, and your phone stays quieter than it should
- You cannot tell which of your marketing dollars actually produce calls
How to Choose a Roofing Marketing Agency
- Ask for named roofing proof. A real company, real metrics, and a case study you can read. Ours is Thunder Bay Roofing.
- Check what they report. Calls, website visits, and direction requests tell you more than rankings alone.
- Confirm you own your assets. Your Google Business Profile, website, and analytics should stay yours if you ever leave.
- Read the contract terms. Know the length, the scope, and what happens if results stall.
Who We Work With
Now Media Group was founded in 2009 and is headquartered in La Mesa, in the San Diego area. John Caldwell is President and Mark Romano is Vice President. We work with clients across the United States and Canada. Most of our clients are dental and medical practices, and we also work with roofing companies.
Roofing Marketing FAQs
For most roofing companies, the strongest base is a well-managed Google Business Profile, a fast website that makes estimate requests easy, and a steady flow of reviews. Local search work and social posts showing real jobs build on that base.
No. Now Media Group is best known for dental and medical marketing, and most of our clients are practices. We also work with roofing companies. Thunder Bay Roofing is our published roofing case study, and we will tell you honestly on a strategy call whether we are the right fit.
Yes. Our office is in La Mesa, California, and we work with roofing companies across the United States and Canada. Our work runs remotely, so you do not need to be near us.
It depends on your market, your service areas, and what you need, such as a new website, Google profile work, local search, or social media. We do not publish a price list. Book a free strategy call and we will scope it with you.
It varies, and nobody can promise a date. Listing and website fixes can help sooner, while local search and reviews build over months. Our monthly reports show the trend. For more on the search side, see our roofing SEO page.