89 percent of businesses have found that content marketing has been successful at helping them achieve their business objectives. Given this success, 92 percent of businesses are either increasing or maintaining their existing content marketing budgets. By engaging and educating prospective customers, clients, and patients, content remains one of the main digital marketing channels by which to attract new leads and retain the ones you’ve already learned.
Small businesses can use blogging to target and capture the audience they seek, keeping their brand, services, and product at the top of their reader’s minds. Are you taking advantage of this tool? Learn more about how to use a blog to grow your business.