Remarketing Services | Digital Marketing Agency

Boost Your Conversions with Now Media Group!

Remarketing has become a cornerstone strategy in digital marketing, enabling businesses to re-engage potential customers who have previously interacted with their website or mobile app. This powerful technique not only enhances brand recall but also significantly boosts conversion rates.

If you’re looking for a digital marketing agency that does it all, look no further than Now Media Group! Start leveraging the power of remarketing today! Contact our digital marketers today by calling (858) 333-8950 to schedule a free strategy session.

Speak to a Consultant

View Case Studies

Table of Contents

Now Media Group—Helping Businesses for Over a Decade!

At Now Media Group, data is at the core of every PPC campaign. Our approach involves meticulous analysis and continuous monitoring to ensure that every dollar of your ad spend is yielding the highest possible return. By leveraging advanced analytics and reporting tools, we provide transparency and actionable insights, allowing you to understand your ad performance and make informed decisions. This commitment to data-driven strategies ensures that your campaigns are always optimized for success.

Now Media Group offers end-to-end PPC campaign management, from initial setup and keyword research to ongoing optimization and reporting. Our team’s comprehensive approach ensures that every aspect of your campaign is handled with expertise and attention to detail. This holistic management allows you to focus on your core business activities while we take care of driving targeted traffic and increasing conversions through your PPC efforts.

130%
Increase in Booked Dental Appointments

25%
Decrease in Cost Per Click

36%
Decrease in Cost Per Conversion

What Is Remarketing?

Remarketing, also known as retargeting, is a digital marketing strategy that targets users who have visited a website or used a mobile app but did not make a purchase or complete a desired action. By displaying relevant, targeted ads to these users as they browse other websites or use other apps, businesses can remind them of their interests and encourage them to return and convert.

Remarketing works its magic across various platforms and devices, from the Google Display Network to the personalized feeds of social media users. It’s a testament to the strategy’s versatility and effectiveness that businesses see higher click-through rates and engagement from these customized, behaviorally retargeted ads, also known as retargeting ads. Remarketing campaigns are cost-efficient as they focus on individuals who have already shown interest in your brand, ensuring that marketing efforts are concentrated on those most likely to take the desired action.

Benefits of Remarketing

Remarketing offers several benefits that make it a valuable tool for digital marketers and businesses, including:

Increased Conversion Rates: By targeting users who have already shown interest, remarketing campaigns tend to have higher conversion rates compared to standard display ads.
Enhanced Brand Recall: Repeated exposure to your brand through remarketing ads helps keep your business top-of-mind for potential customers.
Cost-Effective Advertising: Remarketing often results in a higher return on investment (ROI) since it targets a more qualified audience.
Personalized Ad Experience: Remarketing allows for highly tailored ads based on user behavior and preferences, increasing the likelihood of engagement.
Improved Customer Retention: By re-engaging previous visitors, remarketing can help nurture leads and build long-term customer relationships.

Types of Remarketing Campaigns

Dynamic remarketing campaigns elevate the level of personalization. These ads display products or services that users have previously viewed on your site, harnessing the power of familiarity and interest. Imagine a user who browsed a pair of sneakers on your e-commerce store but left without making a purchase. A dynamic ad can later showcase those very sneakers across different platforms, gently persuading the user to reconsider the purchase. This strategy enhances the relevance of ads and significantly augments the probability of conversion as it mirrors the shopper’s specific tastes and interests.

Dynamic ads possess the ability to adapt and evolve based on user behavior, highlighting a variety of products or offers that could attract the customer. This adaptability ensures that your marketing message remains fresh and engaging, further enhancing brand recall and customer retention.

With the capacity to appear across a network of websites, apps, and videos, display ads have immense reach. But it’s not just about visibility—it’s about making a lasting impression. By using high-quality images and crafting clear calls to action, a display ad can captivate users and direct their journey toward conversion.

They serve as a visual reminder of your brand, often including messaging about product features or discounts that nudge users into considering your offer.

Social media platforms aren’t just for sharing memes and life updates; they’re also potent venues for remarketing. By combining the extensive reach and sophisticated targeting capabilities of platforms like Facebook and Instagram, social media remarketing can re-engage users who have interacted with your brand on these networks.

Email remarketing targets users who have interacted with your email campaigns but did not convert. This strategy involves sending follow-up emails to remind users of their interest and encourage them to take action.

Remarketing Lists for Search Ads (RLSA) targets users who have previously visited your website when they perform relevant searches on Google. This approach allows you to tailor your search ads and bids for past visitors, increasing the likelihood of conversions.

How to Set Up a Remarketing Campaign

Setting up a remarketing campaign involves a few key steps:

Install Remarketing Tags: Add a remarketing tag or pixel to your website to track visitors and collect data for your remarketing lists.
Create Remarketing Lists: Define the criteria for your remarketing lists, such as users who visited specific pages or completed certain actions.
Design Your Ads: Develop engaging ad creatives that will resonate with your target audience and encourage them to return to your site.
Set Up Your Campaign: Configure your campaign settings, including budget, targeting options, and ad placements.
Monitor and Optimize: Regularly review your campaign performance and make adjustments to improve results.

Best Practices for Remarketing

To maximize the effectiveness of your remarketing campaigns, consider the following best practices:

Segment Your Audience: Create different remarketing lists based on user behavior, such as cart abandoners, product viewers, or blog readers. This allows for more personalized and relevant ads.
Set Frequency Caps: Limit the number of times your ads are shown to the same user to avoid ad fatigue and ensure a positive user experience.
Utilize Dynamic Ads: Use dynamic remarketing to display personalized ads that feature products or services the user has previously viewed.
Optimize Ad Creative: Continuously test and optimize your ad creatives to ensure they are engaging and effective in driving conversions.
Leverage Cross-Device Targeting: Ensure your remarketing campaigns reach users across multiple devices for a seamless and consistent experience.
Use Conversion Tracking: Implement conversion tracking to measure the effectiveness of your remarketing efforts and make data-driven optimizations.

Optimizing Your Remarketing Campaigns

Ad Frequency Management

Managing ad frequency is a delicate balance between keeping your brand front and center and respecting the user’s experience. Frequency capping within Google Ads plays a pivotal role in this balancing act, setting a limit on the number of times an ad is shown to the same user. This approach not only prevents ad fatigue but also maintains the freshness of your marketing message, ensuring that each impression has the maximum possible impact.

A/B Testing Ads

A/B testing allows you to compare different variations of your ads. You can then discern which elements resonate most with your audience—be it a headline, an image, or even a call-to-action. This methodical approach to testing allows you to continually refine your ad content, ensuring that your creative efforts align with user preferences and drive tangible results.

Analyzing Campaign Performance

The true measure of a remarketing campaign’s success lies in its performance metrics. Keeping tabs on key indicators such as click-through rate, conversion rate, and return on advertising spend can offer invaluable insights into how well your ads are engaging and converting users. By using analytics tools to track these metrics, you can make informed decisions about future campaign adjustments, continually optimizing for better outcomes.

Landing Page Optimization

A seamless transition from ad to landing page is essential for maintaining the momentum of engagement. The landing page should mirror the promise of the ad that led the user there, with clear and concise messaging that aligns with their expectations. Fast-loading pages with compelling calls-to-action not only reduces bounce rates but also guides users towards the desired conversion goal, be it a purchase, a sign-up, or another key action.

Budget Management

Prudent budget management is imperative in remarketing campaigns to garner maximum return on investment. Frequent review and adjustment of bid strategies in light of performance data can aid advertisers in optimizing their ad expenditure for superior outcomes. Directing a larger portion of the budget towards high-performing audience segments enhances the efficacy of capitalizing on these valuable user groups.

Frequently Asked Questions

The primary goal of a remarketing campaign is to recapture the attention of website visitors who did not complete a desired action and encourage them to return to the site. This can help in increasing conversions and engagement.

Yes, in Google Ads, you can set frequency caps to limit how often a user sees your remarketing ads, preventing ad fatigue and maintaining engagement.

A/B testing is important in remarketing campaigns because it enables you to compare ad variations and refine your ads based on the performance of different elements, such as headlines and images, for better results.

To avoid common mistakes in remarketing, focus on proper targeting and segmentation, pause low-performing ads, and balance retargeting with broader marketing efforts. This will help improve the effectiveness of your remarketing strategy.

Increase Your Website Visitors with Remarketing Campaigns

Let our team run remarketing campaigns for you! Contact our digital marketing company by calling (858) 333-8950 today! We’ll set up a free strategy session and get to explore what your business needs and what your goals are.

Happy Clients

We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.

Dr. Randolph Resnik

Resnik Implant Institute

Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.

Dr. John Nosti

Smile Design NYC

I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.

Steven Friedman

Thunder Bay Roofing

We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.

Dr. Matthew Huff

Precision Dentistry & Implants of Kerrville

“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”

Theresa LaBranche

Front Door Medspa

I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.

Dr. Michael Kreimer

Michael Kreimer, DDS

The Power of Remarketing