Reach Your Local Customers Instantly!
Are you wondering how to get your local business noticed online? Google Local Service Ads can maximize your reach by placing your business at the top of search results. These ads are designed to help local businesses connect with potential customers in their area who are actively seeking their services.
If you’re ready to get started with local service ads, contact our digital marketing agency today by calling (858) 333-8950.
Table of Contents
Local service ads (LSAs) are a type of paid advertising offered by Google that allows businesses to advertise their services directly to local consumers. These ads appear at the top of Google search results, above traditional pay-per-click (PPC) ads and organic search results. They’re specifically designed for local businesses such as plumbers, electricians, locksmiths, and other service providers.
But it’s not just about visibility; it’s about making meaningful connections. With Google Local Service Ads, interested customers can effortlessly click to call, send a message, or schedule a booking right from the ad. This seamless integration into the customer’s search experience means that your local business is perfectly positioned to capture leads and convert them into revenue. It’s a dynamic, results-oriented approach that emphasizes the importance of local search and customer trust, setting the stage for a thriving local presence.
These Google ads are ideal for businesses that provide residential services, including:
These ads cater to professional service providers who offer specialized expertise, such as:
These ads are designed for businesses in the health and wellness industry, including:
These ads are tailored for businesses offering educational services, such as:
These ads are ideal for businesses providing services for pets, including:
By selecting the appropriate type of LSA for your business, you can ensure that your ads reach the right audience, leading to higher-quality leads and better conversion rates.
Before you can create LSAs, you need to have a Google My Business (GMB) account. If you don’t already have one, sign up and complete your business profile with accurate and up-to-date information.
Visit the Local Services Ads website and sign up for an account. You will need to provide basic information about your business, including your business name, address, phone number, and service areas.
To qualify for LSAs and earn the Google Guarantee badge, you must pass a background check. This process may include a review of your business licenses, insurance, and background checks for business owners and employees.
Determine your weekly budget for LSAs. This budget will dictate how many leads you can receive each week. Google will adjust your ad visibility based on your budget.
Craft a compelling ad that includes your business name, ratings, service areas, and a brief description of your services. Make sure to highlight any unique selling points that set your business apart from competitors.
Once your ad is live, monitor its performance regularly. Use the Local Services Ads dashboard to track leads, adjust your budget, and optimize your ad for better performance.
Your Google Business profile plays a crucial role in the success of your LSAs. Ensure that all information is accurate and complete, including your business hours, contact information, and service areas. Encourage satisfied customers to leave positive reviews, as high ratings can improve your ad’s visibility and attractiveness.
Visuals can make a significant impact on potential customers. Use high-quality images of your team, completed projects, or service vehicles to create a professional and trustworthy impression.
Timely follow-up is critical when dealing with leads from LSAs. Respond to inquiries as quickly as possible to increase your chances of converting them into customers. Google tracks your response times, and faster responses can improve your ad’s performance.
Keep a close eye on your budget and adjust it as needed based on the performance of your ads. If you’re receiving a high volume of leads, consider increasing your budget to capture more potential customers. Conversely, if leads are not converting, review your ad and lead management process to identify areas for improvement.
Once your Google Local Service Ads are live and attracting attention, managing the influx of leads becomes crucial. New leads will come knocking in various forms—emails, app notifications, messages—and it’s your responsibility to welcome them with open arms. Timely responses and diligent follow-ups can mean the difference between a lead that fizzles out and one that turns into a loyal customer.
Keep your leads organized by categorizing them as ‘active’ or ‘inactive’ and marking them as ‘booked’ when you’ve scheduled the job. This organizational approach not only streamlines your workflow but also keeps you on top of potential business opportunities. And remember, the Local Services Ads app is your command center, providing insights into lead quality, tracking lead volume, and allowing you to pause your ads when necessary.
Your responsiveness to leads is a direct reflection of your business ethos. A prompt and professional approach not only improves your conversion rates but also reinforces your reputation as a reliable service provider. It’s a virtuous cycle where efficient lead management leads to more business, which in turn fuels further optimization of your local search ads.
The Google Guaranteed badge is a mark of trust that signifies your business has passed Google’s rigorous screening process, building credibility with potential customers and including a reimbursement policy to give customers confidence in the quality of your services.
You can expect to pay anywhere from $2 to $20 per lead with Google Local Service Ads, depending on factors like location and industry. This gives you the flexibility to adjust your budget according to your business objectives.
To earn the Google Guarantee badge, your business must pass a background check, which includes verifying your business licenses, insurance, and background checks for owners and employees. Meeting these criteria demonstrates to customers that your business is trustworthy and reliable.
You can pause your Local Service Ads to temporarily stop receiving new leads and manage your workload without missing out on future opportunities once you’re ready to take on more jobs.
If you’re looking for an agency to help you with local service ads, contact Now Media Group! As a full-service digital marketing agency, we can help with local SEO, social media marketing, traditional Google ads, and more.
Contact us today to set up your free strategy call at (858) 333-8950.
I started a roofing business in the summer of 2022 and I can confidently say that Shannon, Brandan, and the entire Now Media team is one of the main reasons why we are thriving going into our first full year in business. From our website build to marketing and SEO they’ve been AWESOME.
Steven Friedman
Thunder Bay Roofing
I have been having good results with Now Media optimizing my website. Mark the owner is very hands-on and very responsive to any concerns. We have definitely improved our new patient numbers since using Now Media. I would highly recommend Now Media.
Dr. Michael Kreimer
Michael Kreimer, DDS
We have been working with Now Media Group for the past 7 years. They manage our website, social media, Google ads and implant-specific marketing. There are many options available for online dental marketing. Now Media has gone above and beyond in helping us grow our practice and help attract high-value and well-qualified dental implant and full arch cases.
Dr. Matthew Huff
Precision Dentistry & Implants of Kerrville
We have been using Now Media Group for many years. They have done an amazing job with our website, search engine optimization, online registration portals and social media marketing. If it’s Internet related, they are one of the best in the business. Many of our graduates use their services and the feedback has always been nothing less than excellent.
Dr. Randolph Resnik
Resnik Implant Institute
“Met Now Media when I was a COO of a multi-site, multi-brand dental practice. Was so pleased, I now use them for our Med Spa and the SEO is so good- we get calls for services we don’t even advertise other than a page on the website! Now Media Group are SEO masters and have a fabulous team. Highly recommend and worth the $!”
Theresa LaBranche
Front Door Medspa
Now Media is a top notch company that I highly recommend for your marketing needs. They not only updated my sites, they made them more attractive, brought more traffic to them, and in return this is resulting in more cosmetic and implant cases being treated.
Dr. John Nosti
Smile Design NYC
