Ad Customizers
Within PPC advertising, relevance is king, and Bing Ads’ ad customizers are a powerful tool for creating highly relevant, personalized ads at scale. These customizers can dynamically insert text into your ads based on the user’s search queries, allowing for a level of personalization that can significantly boost engagement. The flexibility of ad customizers is impressive, supporting various data types including:
- Text
- Numbers
- Prices
- Percentages
This means you can tailor your ad copy to match specific user intents, products, or even time-sensitive offers.
Video Extensions
Bing Ads’ video extensions offer a compelling way to make your ads stand out from the crowd. This feature allows advertisers to include videos in their search ads on Bing, creating more engaging and dynamic content that can capture users’ attention more effectively than text alone. Video extensions help grab users’ attention, increase click-through likelihood, and create a more immersive content experience that can drive engagement and conversions.
These video extensions can be displayed alongside the main ad text and links, providing additional engagement opportunities. You can use this feature to showcase product features, share customer testimonials, or highlight promotional offers, adding a rich, multimedia dimension to your PPC ads. Leveraging video extensions enables the creation of more compelling ad experiences that not only grab attention but also furnish users with more information, potentially resulting in higher-quality clicks and improved conversion rates.