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Conversion tracking cover photo.

Are You Tracking the Return on Your Marketing?

February 4, 2016Jonathan FinegoldAdWords, digital analytics

Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.

Segmenting your data separates the relevant data from the noise.

Using Segmentation to Improve Your Analytics Reports

April 9, 2015Jonathan Finegold1 commentdigital analytics, SEO

Google Analytics is an indispensable, and free, tool to keep tabs on your digital marketing performance. Even on default settings, Analytics is extremely powerful. But, if you aren’t using data segments then you aren’t getting the most out of it. Read our blog and learn all about data segments and why you should use them.

Meet Your Business Goals with Content Marketing

March 18, 2015Jonathan Finegoldblogging, content writing, digital analytics

89 percent of businesses have found that content marketing has been successful at helping them achieve their business objectives. Given this success, 92 percent of businesses are either increasing or maintaining their existing content marketing budgets. By engaging and educating prospective customers, clients, and patients, content remains one of the main digital marketing channels by which to attract new leads and retain the ones you’ve already learned.

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