Six UX Design Trends in 2024

Web Design & Development

Staying Ahead of the Curve!

As technology continues to evolve rapidly, user expectations and behaviors are constantly changing. In user experience (UX) design, it’s crucial to stay ahead of the curve and anticipate emerging trends. By understanding and embracing these trends, designers can create intuitive, engaging, and delightful experiences that meet the evolving needs of users.

Now Media Group, a leading digital marketing agency based in San Diego, CA, understands the importance of staying updated with the latest UX design trends to deliver exceptional results for our clients. To learn more about how our web design and development team can elevate your digital presence, call us at (858) 333-8950.

Trend 1: Artificial Intelligence (AI) in UX Design

Artificial intelligence will play a pivotal role in shaping UX design in 2024. AI can propel personalization, interactivity, voice commands, and ethical design practices. Companies like Nike are at the forefront of utilizing AI to enhance the customer experience. Nike uses AI technology to give its various digital advertising campaigns added emotional depth. Some key features of AI that are significantly impacting the customer experience include:

  • Personalized Recommendations: AI algorithms can analyze user data and behavior to provide highly personalized product recommendations tailored to individual preferences and needs.
  • Life-like Virtual Assistants: AI-powered virtual assistants can engage in natural language conversations, providing customers with a more human-like and intuitive support experience.
  • Better Scalability Through AI Data: By leveraging AI to process and analyze large volumes of data, businesses can gain valuable insights and scale their operations more efficiently.
  • Contextual Relevancy Aids Personalization: AI can understand the context of a user’s situation, location, and preferences, enabling more relevant and personalized experiences.
  • AI-Based Insight for Betterment of Customer Activation: AI can help identify patterns and trends in customer behavior, allowing businesses to optimize their marketing and activation strategies accordingly.

Trend 2: Micro-interactions and Animated User Interfacessocial media likes

Micro-interactions and animated user interfaces will continue to be a significant trend in 2024. These small visual movements have a large impact on UX design, providing users with feedback and a sense of interactivity. Elements like animated icons, subtle movements, and color changes give users the feeling that the interface is responsive and engaging as they navigate through website pages or apps.

Trend 3: 3D Design

The resurgence and evolution of 3D design in the UX world will be a notable trend in 2024. While 3D design was once a heavy and complex process, designers can now leverage UX tools to create immersive and visually stunning 3D experiences more easily.


In e-commerce, 3D product visualizations allow customers to inspect items from multiple angles, zoom in on details, and even customize or personalize products before making a purchase. Brands like IKEA and Wayfair have incorporated 3D room planning tools into their websites and apps, enabling customers to virtually design and visualize their spaces with the company’s furniture and decor products.


Gaming is another industry that has long embraced 3D design, with developers creating immersive virtual worlds and environments for players to explore. As technology advances, we can expect to see more realistic and detailed 3D graphics, as well as the integration of augmented reality (AR) and virtual reality (VR) elements, blurring the lines between digital and physical realms.

Architecture and Real Estate

In the field of architecture and real estate, 3D design allows for the creation of virtual tours and walkthroughs, enabling potential buyers or renters to experience properties remotely. This not only enhances the user experience but also streamlines the property viewing process.

Trend 4: Bold Typography

In 2024, we can already see a shift towards bolder and more assertive typography in UX design. Instead of conventional, subtle typefaces, designers will increasingly use larger-than-life fonts to make a statement and capture user attention instantly. Examples of trending bold typefaces include:

  • Roquen
  • JUST sans
  • Visby
  • Broken
  • Choco Bold
  • Sirens

Brands like Apple, Mailchimp, and Stripe have already embraced this trend, with Apple’s product pages featuring the bold San Francisco font, Mailchimp utilizing the thick Mailchimp Slab font, and Stripe’s branding making use of the modern, bold Stripe Sans font.

Trend 5: Complex and Animated Gradients

Complex and animated gradients are another popular trend in 2024, introducing depth, richness, and a sense of sophistication to UI elements like backgrounds and headers. These visually engaging gradients provide a backdrop for content and leverage the psychology of color to evoke specific emotions or convey brand messages.

Instagram’s branding and UI elements use vibrant gradients, Spotify’s desktop app has animated gradient backgrounds, and Apple’s macOS Big Sur operating system makes heavy use of gradient backgrounds.

Trend 6: Glassmorphism

While not new, glassmorphism will continue to be a prominent trend in 2024. This design style takes inspiration from frosted glass-like elements, incorporating a sense of depth, transparency, and frosted glass aesthetics into digital interfaces. Glassmorphism can be applied to UI and VI elements such as cards, modals, and navigation panes, adding a unique and visually appealing touch to the user experience.

The popular iOS/Android app Windscribe, Microsoft’s Fluent Design system for Windows 11, and the website for the Nucleo design system by ThemeKita all utilize glassmorphism in their designs.

Let Now Media Group Transform Your Digital Presence Today!

Our team of digital media experts provides digital marketing services to drive results for our clients. Whether you’re looking to refresh your website, enhance your mobile app, or optimize your digital strategy, we’ve got you covered.

Contact us today at (858) 333-8950 to schedule a consultation and discover how Now Media Group can take your digital presence to the next level. Let’s collaborate to craft unforgettable experiences for your audience and achieve your business goals. Don’t miss out on the opportunity to stand out in the digital landscape—reach out to Now Media Group now!

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