Get Your Local Business Noticed With Local Service Ads
Local service ads on Google are becoming an invaluable tool for service-based businesses to promote themselves in their communities. These ads allow local businesses like dentists, restaurants, contractors, and more to showcase their services to customers searching for related offerings in their area. They appear prominently above normal search results with ample space to highlight what makes your company the best choice.
Now Media Group helps our clients set up and optimize Google Local Services ads. Learn more about how we can help you get the word out via local service ads by dialing (858) 333-8950
What Are Local Service Ads (LSA)?
LSAs are a specific advertising program offered by Google Ads, designed exclusively for businesses offering service-based needs. Unlike regular Google Ads, LSAs appear in a designated section at the top of search results, separate from traditional ads. This prominent placement increases their visibility and attracts users actively seeking local service providers.
The Benefits of Local Service Ads
Local service ads provide many advantages compared to normal search advertising, some of which include:
- Your ads are only shown to people searching for services in your specific geographic region, meaning you can target local customer intent accurately.
- You only pay when someone engages with your ad by clicking your call button or visiting your website, making it a cost-effective way to promote your services.
- Powerful tracking shows how many calls, website visits, and requests for driving directions your ads generate.
Our digital marketing experts at Now Media Group leverage these metrics to optimize client ad performance. We’ve found that highly targeted local service ads generate tremendous ROI compared to more generalized search campaigns.
Tips for Creating Effective Local Ads
Follow these best practices when creating and managing your service business’s local ads:
- Clearly outline your specific service areas so your ads only appear for geographic searches where you provide services. This avoids overspending to reach irrelevant customers.
- Use keywords in your text and business description that customers are likely to search when looking for service providers like yourself in Google. Now Media Group assists with best-practice keyword optimization.
- Bid competitively on keyword terms to ensure your Local ads appear above competitors in search results pages. Being on top means more impressions and engagements.
- Have your ads display for searches that indicate immediate intent to hire a service provider. This converts browsers into customers.
Why Choose Now Media Group?
Regarding expert dental PPC management, you want a specialist focused solely on driving new patients to your practice. Now Media Group gives dentists a dedicated partner with proven pay-per-click expertise.
Here are 5 key reasons to choose our team for your PPC advertising:
- Customized Campaigns: We tailor every PPC detail specifically to your practice and location rather than take a one-size-fits-all approach. From targeted keywords to compelling ad copy, we optimize for your unique situation.
- Focused on Conversions: Simply driving clicks is easy – but converting those clicks into scheduled appointments requires a thoughtful strategy. Our team analyzes key metrics to maximize the ROI of your ad spend.
- Results-Driven Tracking: Powerful analytics provide insight into what keyword terms and PPC elements work best. We demonstrate the value of your investment with regular performance reports.
- Scaling for Growth: Whether you’re focused on adding patients in the next few months or want steady growth for years to come, we scale your PPC budget to achieve your expansion goals.
- Dedicated Communication: Have questions or want to discuss new promotions? You get reliable access to your account manager for updates and adjustments keeping your vision aligned.
Get strategic, specialized PPC management driving patients to your dental office. Contact Now Media Group at (858) 333-8950 to get a free strategy call!
Promote Your Business Locally with Service Ads
Local Service ads are a highly effective promotional avenue for local businesses. Now Media Group can help you set up a Google Ads campaign, optimize your ads for your service offerings and region, and analyze performance to improve results. Reach out today at (858) 333-8950 to get started!