Why Your InfoSite is Good for Your Main Practice Site’s SEO
Having a strong online presence is essential for businesses to succeed. One of the important components of a robust online presence is having a well-designed and informative website. But creating a website alone is not enough to attract online traffic and improve your search engine rankings. To accomplish this, businesses must have an infosite that provides comprehensive information about their products or services.
What Is An InfoSite?
An InfoSite is a secondary website that provides information about a specific topic or service related to your main practice site. For example, if your main practice site is a dental clinic, your InfoSite could focus on a specific service such as teeth whitening, or a specific topic such as oral hygiene.
Why You Should Have an InfoSite
Increase Visibility
Having an InfoSite can increase your practice’s visibility online. By providing more information about specific services or topics, you have more opportunities to rank in search engine results pages (SERPs). This means that when a potential patient searches for a specific topic or service related to your practice, they are more likely to find you.
Targeted Keywords
An InfoSite allows you to target specific keywords related to your practice. By including relevant keywords in your InfoSite’s content, you can increase your chances of ranking higher in SERPs for those keywords. For example, if your dental clinic offers teeth whitening services, your teeth whitening InfoSite should include keywords such as “teeth whitening,” “whiten teeth,” and “brighten smile.”
Backlinks
Backlinks are links from other websites that point to your website. Backlinks can improve your website’s authority and credibility in the eyes of search engines. By including links to your main practice site on your InfoSite, you can increase the number of backlinks pointing to your main site. This can improve your main site’s SEO and help it rank higher in SERPs.
Improved User Experience
An InfoSite can improve the user experience for your potential patients. By providing more information about specific services or topics, you can answer common questions and address concerns that potential patients may have. This can help to build trust and credibility with your audience, leading to more conversions and appointments.
How to Create an InfoSite
Determine Your Topic or Service
The first step in creating an InfoSite is to determine your topic or service. Choose a topic or service that is related to your main practice site and that you want to rank for in search engines.
Conduct Keyword Research
Once you have determined your topic or service, conduct keyword research to identify relevant keywords and phrases to include in your InfoSite’s content.
Create High-Quality Content
Create high-quality content for your InfoSite that is informative and engaging. Include relevant keywords in your content to improve your chances of ranking higher in SERPs.
Include Backlinks
Include backlinks to your main practice site in your InfoSite’s content to improve your main site’s authority and credibility.
Boost Your Practice’s SEO with an InfoSite
Having an InfoSite is an effective strategy for improving your main practice site’s SEO. By creating informative and engaging content related to specific topics or services and including backlinks to your main site, you can increase your visibility, target specific keywords, and improve the user experience for your potential patients.