Attract New Patients With Ad Copy That Converts
Crafting effective advertising copy is crucial for any dental practice looking to increase new patients and grow revenue. Your ad copy can educate potential patients, address pain points, highlight your services’ benefits, and motivate readers to call or book online. If you’re unsure where to start, we’ve got you covered!
Now Media Group offers pay-per-click (PPC) services as well as tips for writing compelling ad headlines, body copy, and calls-to-action tailored specifically for the dental space. Contact our PPC experts today to set up your free demo!
Writing Compelling Ad Copy Steps
Know Who You’re Targeting
The first step is getting crystal clear on who your ideal patients are by addressing the correct demographics. Factors like age, location, insurance coverage, and family status will determine the messaging and imagery that will appeal to them most. For example, are you targeting families with young children who need dental checkups before school starts? Or are older adults concerned about Medicare coverage? When writing ad copy, you want to speak directly to your target demographic and pique their interest with relevant benefits.
Tap Into Frustrations and Offer Relief
Many people find visiting the dentist uncomfortable, stressful, or even scary. Others may be putting it off care due to confusing insurance issues or the assumption that certain treatments are too expensive. That’s why your ads should display empathy and address common patient pain points.
If you offer sedation dentistry options, lead with anxiety relief. If affordability for uninsured patients is a barrier you can overcome, make that benefit loud and clear. Crafting ad copy that says, “I understand where you’re coming from,” establishes your practice as a trusted solution.
Highlight Benefits Over Features
While listing your practice’s services is necessary, it’s more impactful to focus on benefits. For example, rather than merely listing “orthodontic services,” emphasize straight, healthy smiles. Rather than “dental implants,” say permanent replacements for missing teeth. Features describe what you do, but benefits convey the value patients get the most of it. Write from a place of empathy, where you know people are more compelled to click on your ad due to a personal connection.
Keep Language Concise Yet Compelling
Dental ad headlines should be short and eye-catching, providing a peek at the benefits inside. For example, “Affordable Dental Implants for Missing Teeth in [City].” You can then expand on the headline’s promise with a brief body of copy hitting key details like payment plans available. Use bullet points over lengthy paragraphs for quick scannability on mobile.
Incorporate Social Proof
Social proof is a powerful persuasion technique that demonstrates the credibility and trustworthiness of your dental practice. It reassures potential patients that others have had positive experiences with your services. You can include testimonials that highlight how your dental services have transformed a patient’s life or showcase any distinct awards or recognitions your dental practice has earned.
End with a Clear Call-to-Action
After effectively setting up the need and showing how your practice can help, create a call to action (CTA). Tell the reader what you want them to do next. Embed a motivating call like “Call today to schedule your new patient exam!” Make sure this CTA stands out visually with contrasting color, size, or a button-like shape. Track engagement to see which calls prompt most readers to pick up the phone or complete lead forms.
Magnetic Ads from Now Media Group!
With smart targeting, benefit-focused copy, and clear calls to action, your next dental ad will catch eyes, open minds, and bring in new patients! To fully capitalize on your advertising, you’ll also need a professional website that showcases services, establishes credibility, and prompts visitors to convert. Now Media Group specializes in custom-designed, high-converting dental websites.
Contact us at (858) 333-8950 to learn how our data-driven strategies can attract and convert more of your ideal patients.