In the late 1990s, a gentleman by the name of Nick Swinmurn was looking to buy a specific shoe at a San Francisco mall. He wanted brown Airwalks. After browsing through the mall’s shoe stores he left without finding what he originally came for. In 1999, Swinmurn, along with Tony Hsieh and Alfred Lin, founded…
In today’s world having an effective marketing strategy is crucial to the success of any business. Incorporating marketing into your business establishes authority and credibility to your brand while building effective awareness. It’s also the most functional area to use if you are in a customer-driven organization. In fact, some of the world’s most recognizable…
You’d be surprised by some of the mistakes office managers and other staff members can make when speaking to prospective patients over the phone. We’ve even had cases where the office manager sends the patient directly to a competitor! By listening in on phone calls to your practice you can catch these mistakes and fix them, making sure you don’t lose money for the same reason again.
You can do a lot of things to market your practice on your own. Appointment cards, for example, can be better used to draw attention to your social media accounts, so that you can regularly engage with your patients and their friends.
By building a social media community you establish a loyal and exclusive audience that you can build a relationship of trust with. We give some advice on how to go about building your business’ online community, so that you can start to promote your services.
Happy patients make for a successful dental practice. Here are five actionable tips you can follow to help improve spirits in your office, to earn your dentistry positive reviews, and to make sure your patients come back. And it’s all things you can do for free and as simple as just smiling more often.
Negative reviews are a part of business life. Even a minor mistake can induce a customer to write a bad review about your business. The best approach to responding to such a review is to empathize and sympathize with the reviewer, apologize for their bad experience (whether or not it was your business’ fault), and restate your business’ emphasis on providing high-quality service.
Are you tired of generating bad reviews for your business and practice? Or are you looking to generate more reviews and testimonials? With these public relations tips and tricks, you will be on your way to promoting your business and practice with the help of your patients’ and clients’ feedback!
Have you ever wondered how to grab the attention of current and prospective patients? Today, anybody can Google a neighborhood dentist and see if the office happens to take their insurance. However, there are ways to generate a following for your specific dental or medical practice through the use of public relations. Public relations is…
Human relationships are trust-based, and this truism carries forward to the relationship between a doctor and his or her patients. How do they know you will achieve the results they’re seeking? Trust. How is that trust established? Reputation. In the online world, the leading method of building a strong, positive reputation is through patient reviews….