Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.
Last week, Moz released their 2015 local search ranking factors survey. We review three of the main takeaways, including the importance of a holistic approach to SEO, the role of reviews, and why you should diversify your marketing strategy.
WordPress plugins make improving your website easy, especially if you don’t have a strong background in web design or if you need to allocate your scarce resources towards more important ends. But, there are a lot of plugins out there. Too many, even. We review the five that you should definitely have.
Google’s John Mueller recently announced that structured data might become a direct ranking factor. This comes as no surprise, because structured data has been an important SEO element for a long, long time. Learn what it is, what it does for you, and how can you check if your website has it.
Low-cost SEO services are enticing, but over the long-run they can actually turn out to be quite expensive. I relate the experience of a local attorney who had me audit his website, after having invested in “low-cost SEO.” He learned the hard way that that hiring a person or an agency you can trust is worth the premium.
As long as most of your customers and patients are finding your website through third parties, like search engines and social media, SEO will always be a relevant and crucial part of your internet marketing.
Google’s decision to include mobile-friendliness as a ranking factor was just the beginning. Now Bing, which powers Yahoo!, has decided to introduce it as a ranking factor for its own algorithm. As more and more customers go mobile, so will other search engines and so should your business.
I have all too often witnessed a business’ online presence’s rise and fall because of a lack of long-term SEO commitment. A one-time investment in SEO produces temporary results and then the efforts are abandoned. As a result, the business’ SEO burns out, as competitors catch up and the original investment depreciates. As the website continues…
Is your website mobile friendly? If not, starting April 21st, Google will penalize your site by rewarding those sites which are mobile friendly by boosting their search engine position. Read our blog to learn what a mobile friendly site is, why Google is rewarding them, and what steps you need to take to make sure your site meets the new standards.
Search engine optimization (SEO) is more than just dropping content and cleaning up backlinks. Today, we share with you five SEO terms you should know to take your internet presence to the next level and to maximize the return on your investment into your digital marketing strategy. Let us know what you think: give our consultants a call or leave a comment!