Content is king, but only if it gets links — the challenge should be familiar. You have the most comprehensive, best-written, best-illustrated page on dental implants in your city, but you’re getting outranked by the practice with the five-year-old website. What’s the deal? It can be a variety of things, but the bottom line is…
Our emotions determine the decisions we make. They are guides that we use to feel the legitimacy of our choices. In fact, without emotions, we can’t make decisions at all — including a decision as simple as whether we should keep consuming the content available to us on a website, your website perhaps. Yet, so…
There’s a lot of famous graphs in economics, but perhaps the Phillips curve will be remembered the most by anyone who experienced stagflation in the 70s and anyone alive today. It predicts that higher inflation correlates with higher employment. In all fairness, for much of the 20th century, that relationship held more-or-less true, and in…
There are certain conversations that stay with me forever. One of these I wasn’t even a part of. I was sitting in the dining area, next to the kitchen, training the Tony Robbins editorial team on SEO. I had only recently arrived at the company, I barely knew anyone. One of the head coaches comes…
“We are what we repeatedly do. Excellence, then, is not an act but a habit,” wrote Will Durant, summing up a point made by Aristotle over 2,000 years before. I remember the night I decided to take the Marketing Director job at Now Media Group as if it were yesterday. I was lying in bed…
It’s 1989 and the hottest product in the gaming world is about to hit the market. It’s a gauntlet that a player can wear to manage the game through hand motions, rather than with buttons and joysticks. The hype is building, and the marketing is relentless and brilliant. Right before the product hits the market,…