There are certain conversations that stay with me forever. One of these I wasn’t even a part of. I was sitting in the dining area, next to the kitchen, training the Tony Robbins editorial team on SEO. I had only recently arrived at the company, I barely knew anyone. One of the head coaches comes…
“We are what we repeatedly do. Excellence, then, is not an act but a habit,” wrote Will Durant, summing up a point made by Aristotle over 2,000 years before. I remember the night I decided to take the Marketing Director job at Now Media Group as if it were yesterday. I was lying in bed…
It’s 1989 and the hottest product in the gaming world is about to hit the market. It’s a gauntlet that a player can wear to manage the game through hand motions, rather than with buttons and joysticks. The hype is building, and the marketing is relentless and brilliant. Right before the product hits the market,…