A major part of local SEO involves making sure a client’s listings are fully optimized, especially the most important listing, the Google Business Listing. A unique trait of Google listings is that they’re notoriously difficult to get rid of. Hitting a delete button isn’t enough– they have to be merged with another identical listing. When…
One of the most frustrating experiences for any SEO is when a site with duplicate content or spammy backlinks outperforms a competitor who has done everything right. How does that happen? John Mueller, a webmaster trends analyst at Google, recently shed some light on why Google will sometimes rank more poorly optimized websites. According to…
When it comes to having a website rank well, you’ll probably see a lot of talk about links. A link is a piece of data connected to text that points to a location on the internet. A link to your business on another website will bring users from that source to your website. Anytime someone…
The 2015 holiday season is upon us! That means special holiday hours for your business. Learn how to tell Google what these hours are, so that they’ll display them to customers searching for you on their search engine. Then learn how to make sure all of your online listings are displaying the right holiday hours for your business.
Last week, Moz released their 2015 local search ranking factors survey. We review three of the main takeaways, including the importance of a holistic approach to SEO, the role of reviews, and why you should diversify your marketing strategy.
Google’s John Mueller recently announced that structured data might become a direct ranking factor. This comes as no surprise, because structured data has been an important SEO element for a long, long time. Learn what it is, what it does for you, and how can you check if your website has it.
Google My Business can be difficult to navigate, and the path to a properly branded Google listing can be wrought with difficulties and problems. We discuss four common problems we’ve run across when working with our clients and how resolve them.
Local SEO can put your business on the digital map, so that when people in your neighborhood search for your products or services they find your business. Check out our infographic to learn why you need Local SEO and what the process involves.
I have all too often witnessed a business’ online presence’s rise and fall because of a lack of long-term SEO commitment. A one-time investment in SEO produces temporary results and then the efforts are abandoned. As a result, the business’ SEO burns out, as competitors catch up and the original investment depreciates. As the website continues…
Are you thinking about rebranding your business or practice? Read our blog to learn how a rebranding will affect your online presence and what you can do to mitigate any hit you take from the change.