People don’t like doing business with a company, they like doing business with a person. Unsurprising, then, how many business owners and entrepreneurs have leveraged social media to promote their expertise, personality, and authority to establish themselves as not just “some person,” but authorities in their subject. What is authority marketing? How does one become…
There has never been a better time for entrepreneurial women to create the business they’d always dreamed of. As of 2018, there are 12.3 million women-owned businesses in the U.S. and that number is growing. Inspiring stories of growth and success are shared every day as more women strike out on their own. If you’re…
One of the most frustrating experiences for any SEO is when a site with duplicate content or spammy backlinks outperforms a competitor who has done everything right. How does that happen? John Mueller, a webmaster trends analyst at Google, recently shed some light on why Google will sometimes rank more poorly optimized websites. According to…
Managing and running an independent, high producing group or team is easier said than done. It’s a multi-faceted task that requires, among other things, empathy, emotional intelligence, and strategic thinking. It’s a job that places you, the manager, in different roles, going from coach and mentor in one instance to disciplinarian in the next. Management…
If you haven’t noticed already, I have an esoteric taste in books. I recently finished Donald Engel’s Alexander the Great and the Logistics of the Macedonian Army, which — despite the title and subject matter — is a remarkably interesting and insightful book. The breadth of Engels’ research is impressive, as he’s able to unite…
In Malaysia, the British faced a similar situation to the American experience in Vietnam. Yet, whereas the Americans failed to defeat the Vietnamese guerrillas, the British succeeded in building a stable democracy. Why did the two powers see different results? Lt. Col. John Nagl answers this question in Learning to Eat Soup with a Knife,…
In the late 1990s, a gentleman by the name of Nick Swinmurn was looking to buy a specific shoe at a San Francisco mall. He wanted brown Airwalks. After browsing through the mall’s shoe stores he left without finding what he originally came for. In 1999, Swinmurn, along with Tony Hsieh and Alfred Lin, founded…
There are certain conversations that stay with me forever. One of these I wasn’t even a part of. I was sitting in the dining area, next to the kitchen, training the Tony Robbins editorial team on SEO. I had only recently arrived at the company, I barely knew anyone. One of the head coaches comes…
How many thousand-dollar bills are you leaving on the sidewalk? We had a client in northern California who had invested in a dental implant lead generation website. Her website ranked at the top of Google for all the major decision-making key terms and generated inbound phone calls asking to set appointments. These calls are tracked…