With 2016 here, we take a look back at 2015 and review our most popular blogs. If you haven’t read these, they come highly recommended! We also take this opportunity to review our work, including our revamping of our InfoSite campaigns and the new optimized, mobile-responsive websites we’ve built for our awesome clients. Most importantly, we look forward to 2016 and this opportunity to push the bar even higher.
In a highly competitive market, your goal should be being the authority on your product or service to your customers. The way you do that is by providing a range of content that addresses the various motivations behind the search queries your customers used to find you. We show you how to go about doing this by using our dental implant InfoSite as an example.
Blogging once or twice a month is certainly better than not blogging at all, but if you are not blogging at least four times a month you aren’t getting the full benefit of your investment. Frequent blogging will earn you a dedicated audience, will allow you to target a wider variety of patients and customers at different points in their buying process, and will reinforce your SEO efforts.
Your website is your patient’s first impression of you and your practice, so it should embody your personality and your culture. Award-winning graphic designer Ashley Hildebrand offers some of her insight on how to accomplish this, as well as on the do’s and dont’s of dental web design. Join the interview in the comments!
Now Media Group is known for its dental implant InfoSite campaigns, which help our clients attract high-value patients by dominating exclusive, treatment-specific markets. We work hard to continuously improve our product, so that we can help you to the best of our abilities. But there are a few things we can’t do without your help. We share some ideas on how you can help us make your InfoSite the best website in your market.
The 2015 holiday season is upon us! That means special holiday hours for your business. Learn how to tell Google what these hours are, so that they’ll display them to customers searching for you on their search engine. Then learn how to make sure all of your online listings are displaying the right holiday hours for your business.
The digital world is full of businesses with the same exact marketing strategy. To succeed, you need to stand out. You need an agency that can help you think out-of-the-box. How can you know such an agency when you find one? We provide two examples of what an out-of-the-box content strategy can look like.
Facebook is a great resource for dental practices, but getting started can be tough. We share five awesome promotion strategies that we’ve seen other dentists use on their own pages. Have you tried a great idea of your own? Share in the comments!
A hacked website is a very big deal. It could very well mean a large loss in business, as traffic to your site plummets, and it can undermine your company’s trustworthiness. We offer some advice on how to protect your website and your business from being hacked.
Buyer personas are character sheets that you can build to define a typical customer. By collecting information on your customers, you can use it to inform your digital marketing strategy. But, building a buyer persona is not easy. We share some advice on how to go about collecting the data you need.