Target your high-value patients with a comprehensive educational resource that is designed to dominate relevant and highly searched key terms and phrases. Not only do these websites provide exactly what your patients are looking for, they are also optimized to make sure your business is that patient’s best choice for the targeted treatment.
InfoSites have become one of the leading forms of dental implant marketing and they have also found significant success with other dental services, such as porcelain veneers and smile makeovers.
Target specific high-value patients with digital ads, which is both effective and affordable — you only pay for ads that actually earn your business and your website traffic. What’s more is that you can accurately track how your ads are performing, helping to ensure none of your budget goes to waste. Platforms you can advertise on include:
- Google’s Display Network
Get More out of Your Marketing Budget
Traditional marketing efforts produced significant waste because it was very difficult to precisely choose a demographic to target. Instead, your ads would be seen and heard by people who have no interest in what you offer. This is a thing of a past — now we can identify a specific group of people (those who want what you have) to target, helping you get more out of the same investment.
Bottom line: focus your marketing efforts on those who really want your products or services to increase revenue and decrease waste.
Your targeted marketing campaigns can also be monitored and analyzed using tools such as call tracking, Google Analytics, and other software implemented to tell you exactly what your business is earning from your investments. These tools also allow for continued improvements to your campaign, helping your business’ online presence to grow and improve.
Bottom line: keep track of how your marketing campaigns are doing by measuring key performance indicators, such as website conversions and phone calls.