You have a website and you have comprehensive, relevant, and engaging content. But, how do you keep your readers coming back and how do you attract new readers? How do you keep your practice or firm at the top of your patients’ or customers’ minds? The answer: a blog, custom tailored to your audience and designed specifically to target and acquire potential leads for your business. A well-written, frequently and predictably updated blog is an indispensable tool for any practice or firm looking to showcase their services online.
Whether they’re blogging for or optimizing my site, the guys at Now Media Group are always on top of it. I definitely recommend their services to anyone looking to grow their online marketing.
Mark N. Weingart
Much of the content on your website is meant to educate readers on the services you offer. It’s likely going to be relatively formal and not something someone is likely to share with their friends. While absolutely essential, oftentimes this kind of content is best paired with a less formal complement: blogging. A blog allows you to publish stimulating stories, fun facts, and interesting news about your business. Each blog post is meant to be engaging and appealing, likely to attract readers and induce them to share with friends, family, and co-workers.
A blog is also an excellent tool for persuading your patients and customers to continue returning to your website. If you publish fun, entertaining posts on a frequent and predictable basis, your website’s visitors will keep coming back for more, increasing your company’s online exposure and helping you retain your patients, clients, and customers.
The benefits of blogging include:
- Attract and retain customers across multiple platforms.
- Earn links from other websites, boosting search traffic to your site.
- Showcase your services or products to an exclusive audience.
- Build trust with your customers or patients.
- Optimize for more keywords and improve your SEO.
Furthermore, blogs can be tailored to the audience you want to reach out to. That means you can appeal to the people who are most likely to buy your products or services, which helps to get the most out of your budget.
BLOGGING AND SOCIAL MEDIA
A complete blogging campaign should exploit the opportunities presented by social media. Social networks like Facebook, Google+, Twitter, and LinkedIn are more-and-more becoming the primary channel through which people share and discuss news and information.
At Now Media Group, we integrate your blogging and your social media to make sure your stories, news, and other posts get the greatest exposure they can. All of this at no additional cost to you, as this is a complimentary service we provide to all clients we blog for.
If you would like to learn more, we encourage you to contact us at (858) 333-8950.
At Now Media Group we have a dedicated blogging department composed of an expert team of writers. We don’t shoot from the hip. Our bloggers are specialists at conducting targeted blogging campaigns that attract and acquire readers through attention-grabbing and informative posts. Using data to discover which topics are the most engaging and which are better at attaining the readers you want, we can bring the greatest return on your investment (ROI) and grow your business effectively and efficiently.
Don’t take our word for it; take a look at our work for yourself! Check out our portfolio for an inside look at some of the campaigns we’ve ran.
Blogging is not only effective, it’s also inexpensive. Our blogs are individually priced at $150. But, you’re getting much more than any ol’ blog. You’re getting a data-informed, optimized campaign that will pay you many times over by bringing you the readers who are most likely to buy your goods or services.
Blogging can be a valueless tool for any business, small or large. By acting as a major component to the online face of a firm, they can help to bring in readers — past and new — and turn them into leads. With Now Media Group, your blogging is taken to the data-driven cutting edge. To learn more, contact our consultants: 858-240-4544.