Search engines are the main source of online traffic for any business, which is why it’s important to know how your online customers or patients are using them to find you. If you are not tapping into all the opportunities for new traffic to your site, it might be time to re-evaluate your content strategy. Read our blog to get a feel for how we do that at Now Media Group.
89 percent of businesses have found that content marketing has been successful at helping them achieve their business objectives. Given this success, 92 percent of businesses are either increasing or maintaining their existing content marketing budgets. By engaging and educating prospective customers, clients, and patients, content remains one of the main digital marketing channels by which to attract new leads and retain the ones you’ve already learned.
Small businesses can use blogging to target and capture the audience they seek, keeping their brand, services, and product at the top of their reader’s minds. Are you taking advantage of this tool? Learn more about how to use a blog to grow your business.