Having a strong landing page can make the difference between a 2% conversion rate and an 8% conversion rate. It can make the difference between a lack of results and sustained lead generation. Don’t believe me? You can generate business without them, but you’ll get more with them. What makes a good landing page? What…
“Google ads don’t work for me, I get a lot of Medicare patients.” Controlling for lead quality is one of the most crucial, and often neglected, elements of an ad campaign. If the campaign is sending you bad leads, then why invest in it? Bad lead quality is not a good reason to cancel your…
Online advertising platforms, including Google and Facebook, make it incredibly easy to track and measure ad performance. We know how many times an ad was shown. How many people clicked on it. How those people engage with the landing page. And, finally, how many visitors converted into leads. That’s just the surface. With such a…
Do you know how often Yelp shows up on the first page of Google for a local dentist search? 97 percent of the time. I did the math myself. I looked at 140 different cities, as small as 6,191 souls to as many as 8.5 million. I recorded where the first Yelp listing showed up…
Google has changed how its search results page looks again. This time, they’ve removed all the ads on the sidebar and added a fourth to the top, pushing organic listings further down. We discuss what this means for your pay-per-click campaign and for your SEO investment.
98 percent of visitors won’t convert the first time they reach your website. Retargeting helps to remind them that your website is there to come back to, helping your customers complete their decision-making process.
Last week, Moz released their 2015 local search ranking factors survey. We review three of the main takeaways, including the importance of a holistic approach to SEO, the role of reviews, and why you should diversify your marketing strategy.
An unproductive hygiene department might be costing you over $100,000 a year in lost business. Learn how to use the existing elements of your marketing strategy to increase productivity in your office by scheduling more appointments.
Bing and Google both offer their platforms to advertise small businesses like yours. Which is best for your market? We offer some insight that can help you decide where your investment will garner the greater return.
If you haven’t already read Shareaholic’s latest Social Media Traffic Report, there are two main takeaways to be aware of: Social media drives about a third of all traffic to websites, up from nearly a quarter from 2013. Facebook is responsible for around a quarter of all social media traffic to websites. What does this mean…