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The ultimate guide to small business SEO.

The Small Business’ One True Guide to SEO

May 2, 2019Jonathan Finegold

Is SEO a black hole for small businesses? To the many who spend a lot of money month after month, it sure feels that way, especially if you’re not quite sure where that money is being spent. It shouldn’t be that way. In a world where Google is completely intertwined with our lives (and your…

Good small business SEO requires happy customers that like buying from you.

Excellence in SEO Starts Offline

April 4, 2019Jonathan Finegold

One of the most frustrating experiences for any SEO is when a site with duplicate content or spammy backlinks outperforms a competitor who has done everything right. How does that happen? John Mueller, a webmaster trends analyst at Google, recently shed some light on why Google will sometimes rank more poorly optimized websites. According to…

Guide to Google Search Console for dentists and small business.

Google Search Console for Dentists and Small Business

February 21, 2019Jonathan Finegold

How are you allocating your SEO resources? What about determining where the next SEO hour will have the most impact on revenue? Or figuring out whether your SEO efforts need to be paired with conversion optimization to get more revenue out of that organic traffic? These are some of the questions around which I’ve structured…

10 top dental practice website mistakes

10 Big Mistakes That Can Kill a Website

February 7, 2019Jonathan Finegold

1. Site Cannot Be Crawled Every site has a robots.txt file. To reach it, just take your domain and add /robots.txt. If it looks like the one above, then it’s disallowing any and all crawlers from every page on the website. That’s bad, very bad for SEO. If the Google bot can’t access and read…

Google’s “Medic” Update: What You Need to Know & 8 Things You Can Do About It

August 16, 2018Jonathan Finegold

Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we had gotten past the age of big, sudden algorithm changes with significant impact across the board, like Penguin and Panda, and had entered…

Avoid These 4 Website Mistakes For Optimal Exposure

February 20, 2017Nicholas Napier

E-commerce, or the buying and selling of products and services online, is seeing a massive increase in popularity that shows no sign of slowing down. Expected to surpass 2 billion in revenue in 2017 and 4 billion by 2020, more and more consumers are turning to the internet for the products and services they need….

5 Ways To Handle A Bad Online Review

February 17, 2017Nicholas Napier

No matter the size of your company, customer reviews are an inescapable reality of business in 2017. With wide-reaching review websites like Yelp, Angie’s List and Google Reviews, the average customer has the power to have their complaints heard throughout the world. Whether you’re Apple or a local bakery, it’s impossible to please all of…

InfoSites Are an Important Piece of Your Main Site's SEO Puzzle

Why Your InfoSite is Good for Your Main Practice Site’s SEO

March 23, 2016Jonathan Finegold1 commentInfoSites

Boy, was I surprised when a client asked me whether his InfoSite is hurting his main practice site’s SEO. I was surprised, because the answer is an unequivocal ‘no.’ Learn how your InfoSite acts as a powerful citation and link to your main site, helping its search visibility, and how it helps to brand you as a local expert in the InfoSite’s topic.

Google's newest SERP layout

Google Changes Search Results Page. What Does This Mean to You?

February 25, 2016Jonathan Finegold

Google has changed how its search results page looks again. This time, they’ve removed all the ads on the sidebar and added a fourth to the top, pushing organic listings further down. We discuss what this means for your pay-per-click campaign and for your SEO investment.

Google’s Next Penguin Update & the Future of SEO

February 10, 2016Jonathan Finegold2 commentslink building

Jonathan, Now Media Group’s Head of SEO, was included in a recent expert roundup on Google’s upcoming algorithm update and how it will affect SEO. We share his answer and offer examples on what your SEO should look like moving forward.

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Jonathan Finegold
Jonathan Finegold

Formerly at [Tony] Robbins Research International and at Now Media Group as their Director of Marketing, Jonathan has a background in quantitative economics and analytics.