Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we had gotten past the age of big, sudden algorithm changes with significant impact across the board, like Penguin and Panda, and had entered…
E-commerce, or the buying and selling of products and services online, is seeing a massive increase in popularity that shows no sign of slowing down. Expected to surpass 2 billion in revenue in 2017 and 4 billion by 2020, more and more consumers are turning to the internet for the products and services they need….
No matter the size of your company, customer reviews are an inescapable reality of business in 2017. With wide-reaching review websites like Yelp, Angie’s List and Google Reviews, the average customer has the power to have their complaints heard throughout the world. Whether you’re Apple or a local bakery, it’s impossible to please all of…
Whether you’re checking your email or browsing through Pinterest, it’s safe to say that smartphones are an integral part of daily life. In fact, the old notion of “going online” with a desktop computer has quickly evolved into the more common reality of online usage — pulling out our smartphones. According to a 2015 study…
If you’re a business owner, you know that it isn’t enough to simply have a website. With an endless list of competing websites, it’s absolutely critical to fine tune the small details of your site. For years, websites focused on designing their website around Google’s ever-changing algorithm in hopes of improving their site’s ranking. Not…
Boy, was I surprised when a client asked me whether his InfoSite is hurting his main practice site’s SEO. I was surprised, because the answer is an unequivocal ‘no.’ Learn how your InfoSite acts as a powerful citation and link to your main site, helping its search visibility, and how it helps to brand you as a local expert in the InfoSite’s topic.
Google has changed how its search results page looks again. This time, they’ve removed all the ads on the sidebar and added a fourth to the top, pushing organic listings further down. We discuss what this means for your pay-per-click campaign and for your SEO investment.
Jonathan, Now Media Group’s Head of SEO, was included in a recent expert roundup on Google’s upcoming algorithm update and how it will affect SEO. We share his answer and offer examples on what your SEO should look like moving forward.
Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.
Last week, Moz released their 2015 local search ranking factors survey. We review three of the main takeaways, including the importance of a holistic approach to SEO, the role of reviews, and why you should diversify your marketing strategy.