All businesses can benefit from high quality content, and law firms are no exception. The rise in popularity of “blawging”, or blogs written by lawyers, shows that many attorneys understand the power of content. But not just any content will do. Content can do a lot for you, but only if it’s of top…
Blogging once or twice a month is certainly better than not blogging at all, but if you are not blogging at least four times a month you aren’t getting the full benefit of your investment. Frequent blogging will earn you a dedicated audience, will allow you to target a wider variety of patients and customers at different points in their buying process, and will reinforce your SEO efforts.
The digital world is full of businesses with the same exact marketing strategy. To succeed, you need to stand out. You need an agency that can help you think out-of-the-box. How can you know such an agency when you find one? We provide two examples of what an out-of-the-box content strategy can look like.
89 percent of businesses have found that content marketing has been successful at helping them achieve their business objectives. Given this success, 92 percent of businesses are either increasing or maintaining their existing content marketing budgets. By engaging and educating prospective customers, clients, and patients, content remains one of the main digital marketing channels by which to attract new leads and retain the ones you’ve already learned.
Small businesses can use blogging to target and capture the audience they seek, keeping their brand, services, and product at the top of their reader’s minds. Are you taking advantage of this tool? Learn more about how to use a blog to grow your business.
There are myriad agencies out there promising their clients 20 blogs per month as a part of a search engine optimization package. Be wary, very wary. While blogging should absolutely be considered an integral facet of a well optimized website, not all blogging strategies are made from the same silk. Writing quality content is labor-intensive…