A major part of local SEO involves making sure a client’s listings are fully optimized, especially the most important listing, the Google Business Listing. A unique trait of Google listings is that they’re notoriously difficult to get rid of. Hitting a delete button isn’t enough– they have to be merged with another identical listing. When…
Content is everywhere. What makes your law content superior to your competition? You have it, your rivals have it, and almost anyone who wants to reap the benefits of digital marketing has it. But the more important question isn’t who’s using content – it’s how does your content stand out and what is it actually doing…
All businesses can benefit from high quality content, and law firms are no exception. The rise in popularity of “blawging”, or blogs written by lawyers, shows that many attorneys understand the power of content. But not just any content will do. Content can do a lot for you, but only if it’s of top…
Digital marketing is surging in popularity, and if your law firm is skipping out on it, you’re losing valuable clients to the competition. Research confirms that digital marketing is not only on the rise, but it’s highly effective. It’s no longer enough to simply have a website, now it must be optimized with strong links…
The real challenge with making a list of outstanding marketing apps is narrowing it down. From managing contacts to helping you brainstorm ideas, there are dozens of ways that business apps help lawyers and entrepreneurs get ahead. In an age where digital marketing can make the difference between 10 clients and 1000, every tool offers…
E-commerce, or the buying and selling of products and services online, is seeing a massive increase in popularity that shows no sign of slowing down. Expected to surpass 2 billion in revenue in 2017 and 4 billion by 2020, more and more consumers are turning to the internet for the products and services they need….
No matter the size of your company, customer reviews are an inescapable reality of business in 2017. With wide-reaching review websites like Yelp, Angie’s List and Google Reviews, the average customer has the power to have their complaints heard throughout the world. Whether you’re Apple or a local bakery, it’s impossible to please all of…