Google Analytics is an indispensable, and free, tool to keep tabs on your digital marketing performance. Even on default settings, Analytics is extremely powerful. But, if you aren’t using data segments then you aren’t getting the most out of it. Read our blog and learn all about data segments and why you should use them.
Search engines are the main source of online traffic for any business, which is why it’s important to know how your online customers or patients are using them to find you. If you are not tapping into all the opportunities for new traffic to your site, it might be time to re-evaluate your content strategy. Read our blog to get a feel for how we do that at Now Media Group.
Are you thinking about rebranding your business or practice? Read our blog to learn how a rebranding will affect your online presence and what you can do to mitigate any hit you take from the change.
89 percent of businesses have found that content marketing has been successful at helping them achieve their business objectives. Given this success, 92 percent of businesses are either increasing or maintaining their existing content marketing budgets. By engaging and educating prospective customers, clients, and patients, content remains one of the main digital marketing channels by which to attract new leads and retain the ones you’ve already learned.
Small businesses can use blogging to target and capture the audience they seek, keeping their brand, services, and product at the top of their reader’s minds. Are you taking advantage of this tool? Learn more about how to use a blog to grow your business.
Is your website mobile friendly? If not, starting April 21st, Google will penalize your site by rewarding those sites which are mobile friendly by boosting their search engine position. Read our blog to learn what a mobile friendly site is, why Google is rewarding them, and what steps you need to take to make sure your site meets the new standards.
Did you know that you can tell Google which image of your practice, company, or firm to show when someone finds you through search? Learn about how to exploit this new feature, as well as all about other new tools you can use to promote your business and impress new patients or customers. Then let us know what you think in the comments.
Search engine optimization (SEO) is more than just dropping content and cleaning up backlinks. Today, we share with you five SEO terms you should know to take your internet presence to the next level and to maximize the return on your investment into your digital marketing strategy. Let us know what you think: give our consultants a call or leave a comment!
Google’s Knowledge Graph provides searchers with information on what they are searching. For small businesses, the Knowledge Graph provides a window through which searchers can get to know the company or practice. It’s important to keep track of changes to this feature of Google so that you can adjust your marketing strategy accordingly. One change you should know is Google’s efforts to localize and contextualize Knowledge Graph results.
Google is continuously working at improving existing products and introducing new ones. Keeping up with all these changes can be a chore. Now Media Group makes it easy and explains five recent Google updates we think you should know about.