Small businesses can use blogging to target and capture the audience they seek, keeping their brand, services, and product at the top of their reader’s minds. Are you taking advantage of this tool? Learn more about how to use a blog to grow your business.
Is your website mobile friendly? If not, starting April 21st, Google will penalize your site by rewarding those sites which are mobile friendly by boosting their search engine position. Read our blog to learn what a mobile friendly site is, why Google is rewarding them, and what steps you need to take to make sure your site meets the new standards.
Did you know that you can tell Google which image of your practice, company, or firm to show when someone finds you through search? Learn about how to exploit this new feature, as well as all about other new tools you can use to promote your business and impress new patients or customers. Then let us know what you think in the comments.
Search engine optimization (SEO) is more than just dropping content and cleaning up backlinks. Today, we share with you five SEO terms you should know to take your internet presence to the next level and to maximize the return on your investment into your digital marketing strategy. Let us know what you think: give our consultants a call or leave a comment!
Google’s Knowledge Graph provides searchers with information on what they are searching. For small businesses, the Knowledge Graph provides a window through which searchers can get to know the company or practice. It’s important to keep track of changes to this feature of Google so that you can adjust your marketing strategy accordingly. One change you should know is Google’s efforts to localize and contextualize Knowledge Graph results.
Google is continuously working at improving existing products and introducing new ones. Keeping up with all these changes can be a chore. Now Media Group makes it easy and explains five recent Google updates we think you should know about.
Is your practice or business showing up on Google Local results? Google Local is designed to funnel patients to the highest quality practices in their geographic area. If your business isn’t showing up, you may be missing out on a high value source of patients. Learn more about how to make your business’ online presence competitive, to make sure prospective patients see your practice first.
Did you know that the average person spends 2–4 hours per day on one or more social networks? Twitter, Google+, Facebook, Pinterest, and various other social media websites are more and more becoming standard facets of our lives, and not just for talking to friends and family. These social networks also act as sources…
(Image Credit: Ashley Hildebrand) Is your website responsive? If it’s not, you’re losing patients: 35 percent of search traffic in the United States today originates from mobile devices, including smartphones and tablets, and this figure will continue to increase. Mobile internet use has surged by 67 percent over the past 12 months. Over time, mobile search…
Human relationships are trust-based, and this truism carries forward to the relationship between a doctor and his or her patients. How do they know you will achieve the results they’re seeking? Trust. How is that trust established? Reputation. In the online world, the leading method of building a strong, positive reputation is through patient reviews….